Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in Canada.

• This fully remote role offers the opportunity to own lifecycle marketing across the entire user journey, from onboarding and activation through conversion, retention, and win-back.
• You’ll lead the strategy and execution of campaigns designed to help users reach product value faster, increase engagement, and drive revenue.
• Working across email, social, paid, affiliate, partner, and content channels, you’ll build personalized experiences informed by user behavior and data.
• You’ll join an established marketing function with existing campaigns and nurture programs, while having significant autonomy to identify improvements and launch new initiatives.
• The role combines strategic ownership with hands-on execution, experimentation, reporting, and conversion-rate optimization.
• You’ll collaborate closely with marketing, product, customer success, sales, and leadership stakeholders in a highly skilled, remote-first environment.
• The ideal candidate is analytical, user-focused, technically comfortable, and energized by using AI to make lifecycle marketing more effective.