Manager, Influencer Planning, Philippines

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

GENERAL DESCRIPTION

The Influencer Planning Manager is responsible for driving the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media.

• RESPONSIBILITIES OF THE ROLE:
• Strategic Planning

Drive overall strategic direction based on brand’s marketing objectives

Identify competitive and landscape content trends using WPP Media analytics tools

Lead in calculating overall Share of Voice ambition per brand

Identify new trends per channel platform and define the right KOL mix to achieve content plan objectives

Lead in developing the right KOL content plan with corresponding performance calculation

Ensure correct campaign phasing versus budget and ambition

Ensure quality, creative KOL brief and content idea/ messaging

Liaise with clients for KOL content plan approval

Drive key learnings and strategic plans, supporting the Department Head

Develop detailed campaign plans, supervise Associates to ensure all plans follow campaign threshold and overall KPI

Develop monthly/ quarterly trends mining

Account Management

Liaise with key client stakeholders to ensure overall brand ambition and strategies

Ensure client satisfaction on brand’s performance

Supervise Associates and lead key campaign planning discussions on a daily basis

Lead weekly WIPs with clients

Commercial Planning

Determine the cost and value for each of the projects

Ensure zero overspend per campaign plan

Support the Department Head in managing costs with the buying team based on budgets

Support the Department Head in ensuring budget spend tracker is 100% updated and no overspends

Supervise all content plan submissions and negotiate with KOL to ensure best KOL pricing

Best Practice and Innovations

Create case studies or a portfolio that can establish the value of the service

Drive innovations on platforms and practice

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read our Privacy Notice for more information on how we process the information you provide.