Marketing Automation Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Automation Specialist based in the United States.

• This is a remote marketing technology role focused on executing and optimizing automated customer and advisor engagement programs.
• You will build and test multi-channel journeys spanning email, direct mail, SMS, landing pages, and forms.
• The role combines hands-on marketing automation with audience segmentation, reporting, troubleshooting, and performance optimization.
• You will work closely with paid media and integrated marketing teams to translate campaign objectives into effective automated workflows.
• Data accuracy and continuous experimentation will be central to improving engagement and key performance indicators.
• The position also offers opportunities to expand into personalization initiatives and apply AI and digital tools to improve efficiency and service quality.
• Success requires strong technical aptitude, analytical thinking, organization, and the ability to collaborate across teams.