Lifecycle Automation Specialist

Lifecycle Automation Specialist (Clients)

We are looking for a Lifecycle Automation Specialist (Clients) to join our Marketing department. The core role mission is to building and continuously optimizing full-cycle automated communication funnels (Email, App/Web Push, In-App) to drive LTV growth and reduce churn rate.

Responsibilities

Map and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking

Design, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns

Cross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags

Set up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs

Ensure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks)

Hands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments.

Regular monitoring of retention metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue.

Competitive analysis to track competitor messaging strategies and identify best practices within our niche.

Preparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist

Requirements

At least 3+ years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools

Proven experience executing multi-channel messaging strategies across Email, mobile/web Push, In-App messaging

Deep understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes)

Solid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools

Proficiency in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data

Strong build retention cohorts, and analyze funnel performance using analytics platforms

Proven experience in conceptualizing funnel logic and executing lifecycle campaigns across multiple stages (e.g. Onboarding, Retention, Churn Prevention, Reactivation); conceptualize funnel logic; event mapping experience

Ability to formulate structured hypotheses and conduct rigorous A/B tests

Advanced segmentation expertise

Meticulous attention to detail, empathy for the trader journey, data curiosity and experimentation mindset, cross-functional collaboration skills, proactive troubleshooting, and a balance of speed and systemic quality

Upper Intermediate English level

Will be a plus

Experience executing synchronized messaging strategies across SMS, and Messengers (WhatsApp/Telegram)

Fintech/Financial product domain experience

Understanding of how AI tools and automation can be leveraged to streamline routine in retention

We offer

Direct ownership of the automation and communications architecture

Opportunity to directly drive Retention & LTV and test hypotheses with full autonomy and zero micromanagement

20 paid vacation days per year

10 paid sick leave days per year

Public holidays as per the company's approved Public holiday list

Medical insurance

Opportunity to work remotely

Professional education budget

Language learning budget

Wellness budget (gym membership, sports gear, and related expenses)