Marketing Lead (Maternity Cover)

POSITION: Fixed term 12 month contract (maternity cover), full time, 37.5 hours per week

LOCATION: Fully remote, UK Based, occasional travel for events and other business needs

SALARY: £50,000 per year

REPORTS TO: Brand Lead

Healios is a leading provider of neurodevelopmental assessment and treatment services. Through our Healios brand, we work in partnership with the NHS to deliver high-quality clinical services, helping to improve access to assessment, mental health support and care. Our private brand, Melios, supports employers, employees and direct-to-consumer customers, providing neurodevelopmental assessment, treatment and ongoing support.

This role owns the multi-channel content and events strategy for Healios and Melios, spanning inbound and outbound marketing, internal communications and brand thought leadership partnerships. It partners closely with the Digital Marketing team to shape and deliver a joined-up, multi-channel approach, and leads B2B and direct-to-consumer marketing activity across two fast-growing healthcare brands.

We're looking for a strategic, commercially minded marketer with around 10 years of multi-channel experience: someone who can set direction with confidence, manage competing priorities and translate strategy into high-quality, commercially focused execution.

Key responsibilities

Own the multi-channel content strategy across Healios and Melios, spanning all relevant channels including social media, for both B2B and direct-to-consumer audiences

Lead the events strategy end to end: conferences, awards and webinars from concept and planning through to delivery, follow-up and measurement

Drive inbound and outbound marketing performance across offline channels, including print, merchandise and sales collateral

Build and protect our brand reputation through PR, customer voice and feedback, Trustpilot, thought leadership and sponsorship partnerships, using customer insight to inform marketing activity and communications

Manage budgets and ROI, defining and tracking meaningful success measures (including brand awareness, engagement and commercial performance) and making every pound work hard

Oversee agencies, suppliers and print/collateral production, ensuring quality, consistency and value for money

Work closely with Brand, Digital Marketing and our Marketing Exec to shape and deliver a joined-up marketing approach, as well as form strong relationships with our sales, clinical, tech and operations teams to align on multi-channel marketing strategy with business priorities and growth targets

About you

Genuinely motivated by our mission and the difference thoughtful, effective marketing can make to people's lives

Curious and commercially minded, always looking for a better way and a clear line to business impact

A natural collaborator, comfortable working across marketing, sales and clinical teams

A proactive self starter with a genuine can-do attitude

Confident taking ownership, managing competing priorities and moving work forward in a fast-paced environment

Committed to doing the right thing, with the highest standards of safeguarding, ethics and clear communication, including on sensitive topics

Essential experience

+10 years of multi-channel marketing experience, with a strong track record across both strategy and execution

A proven track record of building and delivering multi-channel content and events strategies across B2B and DTC

Experience developing marketing plans and prioritising activity across multiple audiences, channels and competing business objectives

Experience using customer insight, feedback or Voice of Customer activity to inform marketing, content or brand strategy

CRM experience, and comfortable working with marketing and campaign data

Experience managing agencies

A track record of demonstrating financial return on marketing spend and making budgets work hard

Strong stakeholder management skills, with experience building relationships across senior, clinical and commercial teams

Healthcare experience preferred, not essential

WHAT'S IN IT FOR YOU

33 days holiday (including Bank Holidays)

Paid Christmas closure (between Christmas and New Year)

Birthday Leave - paid day off on your birthday

"Life Leave" - 2 days of extra leave to take when things you can't plan for happen

Enhanced family friendly policies including a phased return to work and receive full pay

Paid company sick pay scheme

Contributory Pension Scheme (6% matched)

Employee Discount to access a private assessment (for ADHD, Autism or a combined assessment) through our Melios service for your child

Fully personalised flexible benefits package including; Health Cash Plan, Life Assurance, EAP Service, Will Writing, Critical Illness Cover, employee discount and savings portal, Cycle to Work Scheme, Tech Scheme and Wine Club!

Work from anywhere policy

Access to NHS and Perks at Work discounts, including the Blue Light Card

Free access to co-working spaces

CPD/Growth day per year, plus personal development allowance to invest in your growth

Bespoke Healios Training and on demand learning including schedule of monthly CPD for clinicians

ACCOMMODATIONS

We’re glad to accommodate candidates who need adjustments throughout the hiring process and we're always learning about different accessibility needs to ensure our hiring process is accessible for all candidates. We encourage you to be open about the adjustments you need so we can adapt our interview process. You can read more about Healios being an Inclusive Employer on our Notion page

We are a Disability Confident Employer and operate a Guaranteed Interview Scheme (GIS). This means we are committed to interviewing all disabled applicants who meet the minimum criteria for this role. If you wish to be considered under this scheme, please indicate this when asked about disability on the application form.

DIVERSITY AND INCLUSION

“Do the right thing” is one of our core Healios values. And building a diverse and inclusive workplace where everyone feels supported is absolutely the right thing to do. Whether we’re developing a new service line or enhancing one of our products, we need people with different skills, backgrounds, identities and perspectives to ensure our innovations will work for the children and young people we are here to serve. By embracing diversity, we can deliver better care experiences and outcomes, while tackling the inequalities in healthcare provision that exist today.

SAFER RECRUITMENT & PRE- EMPLOYMENT CHECKS

Healios ensures that supporting people to be safe is at the heart of our work and a key priority across all areas of the organisation, We will do our absolute best to keep the people that we support, safe from harm. This starts with our recruitment processes.

As part of our pre-employment checks, all employees of Healios will be asked to have a Disclosure and Barring Service (DBS) check. Dependent on your role within the business, this will either be an Enhanced or Basic. A Protecting Vulnerable Groups (PVG) check will be required. You will also be asked to provide two professional references as a minimum.