Marketing Lead - Offline & Retention

About SuperK

SuperK is a membership-led value retail chain built for Bharat , operating across Tier 3 to Tier 5 towns in Andhra Pradesh. We're on a mission to bring modern retail experience to small-town India , without compromising on value, quality, or trust . Backed by Blume Ventures and XEED Ventures , we’re reimagining general trade with tech-enabled retail and a deep understanding of Bharat's consumer behavior.

Role Overview

We’re looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design , translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.

Key Responsibilities

Own Offline Growth Strategy

• •Lead SuperK's end-to-end shopper marketing and offline growth strategy across all stores.
• •Develop initiatives that increase footfall, member acquisition, repeat visits, basket size, and customer lifetime value.
• •Build a scalable retail marketing playbook that can be replicated as SuperK expands into new towns and regions.

Lead In-Store Experience

• •Own the complete in-store customer journey—from store entry to checkout.
• •Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasonal campaigns, and cross-category merchandising.
• •Ensure every store consistently delivers a compelling and conversion-focused shopping experience.

Drive Growth Through Retail Marketing

• •Design and execute high-impact campaigns across offline and digital channels that influence shopper behaviour.
• •Develop pricing, bundling, promotional, and loyalty strategies in partnership with Category and Operations teams.
• •Create localised marketing initiatives tailored to the needs of Tier 3–5 consumers and individual store catchments.

Build Strategic Partnerships

• •Lead joint business planning with FMCG brands, private label partners, and strategic vendors.
• •Negotiate and execute co-funded marketing campaigns and in-store activations that deliver measurable commercial outcomes.
• •Maximise trade marketing investments and partner-led visibility opportunities.

Leverage Customer Insights

• •Build a deep understanding of shopper behaviour across geographies, demographics, and product categories.
• •Use customer, sales, and campaign data to identify growth opportunities and influence assortment, promotions, and store execution.
• •Champion customer insights across the organisation to improve business decisions.

Measure Business Impact

• •Own key business metrics including:
• •Footfall
• •Conversion
• •Member acquisition
• •Basket size
• •Repeat purchase
• •Category penetration
• •Campaign ROI
• •Customer lifetime value

Establish reporting frameworks and continuously optimise initiatives based on performance.

Build Scalable Processes

• •Create operating playbooks, execution frameworks, and measurement systems for shopper marketing across the organisation.
• •Enable regional teams with clear processes, toolkits, and best practices that ensure consistent execution at scale.

What We're Looking For

• •5-9 years of experience in shopper marketing, trade marketing, brand activation , or a similar role—preferably in FMCG, retail, or e-commerce .
• •Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
• •Demonstrated ability to translate insights into action —with hands-on experience in executing campaigns end-to-end.
• •Data-driven mindset with comfort using sales and campaign data to inform strategy.
• •Strong project management skills and comfort working in a fast-paced, unstructured startup environment.
• •Passion for building affordable, high-impact retail experiences for small-town India.

Why SuperK

• •Be part of a fast-growing company that’s redefining grocery retail for Bharat .
• •Work with a team that challenges the status quo and builds with purpose and ambition .
• •See direct impact of your ideas on shopper behavior, sales, and category performance.
• •Grow rapidly as SuperK expands across towns, categories, and digital channels.