Marketing Manager

Role Purpose

The Marketing Manager will own the marketing strategy and drive brand awareness and engagement for Snicket Labs through hands-on marketing efforts. This is a 4-day-a-week role. This role focuses on building and developing the growth strategy, working with partners, executing comprehensive marketing campaigns, creating compelling content across various mediums (including social and video), managing the website, and leveraging modern AI tools to maximise efficiency and reach.

Role Responsibilities

Strategy & Planning

Develop and deliver an annual marketing strategy and tactical plan, aligning monthly activity with the overarching business strategy and budget objectives to increase engagement and conversion.

Take full responsibility for managing the company-wide marketing budget.

Work closely with sales teams to achieve growth and new customer acquisition, supporting them with ideas, tools, and materials that assist in reaching their commercial objectives.

Provide support with raising investment, including the creation of investor decks.

Campaign & Channel Management

Build a consistent and robust brand across all touch points.

Deliver digital and offline marketing campaigns, alongside PR initiatives.

Own marketing campaigns from conception to delivery across all channels.

Actively measure all channel campaign performances, review analytics, and optimise as appropriate.

Manage and oversee the development of digital and printed channels, including the creation and tactical scheduling of content, integrating activities with broader marketing activity and reporting outcomes.

Manage, grow, and maintain an active social media presence across relevant platforms.

Create engaging copy for websites, blogs, emails, social media, and other marketing collateral.

Produce diverse multimedia content, focusing specifically on video creation and editing.

Perform ongoing website management, ensuring content is up-to-date and optimised.

Utilise AI tools effectively to streamline workflows for copy generation, content creation, and asset design.

Help manage the CRM, including researching leads and populating with the relevant data.

Events, Partners & Relationships

Deliver events, including managing and overseeing the creation, planning, and delivery of Snicket Labs Events.

Create and manage both short- and long-term relationships with partners and sponsors, including briefing, fee negotiation, and scope of work.

Plan, coordinate, and represent the company at industry trade shows and events, managing relationships with event/venue partners.

Travel as required for trade shows, events, and partner meetings; frequency and notice will be discussed openly at interview.

Actively engage with and seek collaboration opportunities with influencers, brands, and other networks.

Help manage relationships with prospects and customers.

Develop, execute, and manage partner marketing initiatives and co-marketing campaigns.

Leadership & Reporting

The Marketing Manager reports to the CRO.

Manage marketing support staff/team, including interns.

Monthly reporting on Marketing to the Leadership team.

Driving the weekly marketing review process.

Key Deliverables

A comprehensive marketing growth strategy, annual tactical plan, and managed company-wide budget.

Consistent, high-quality social media posting schedule and community engagement.

Strong sales enablement support with tailored tools and materials for customer acquisition.

Established short and long-term partner and sponsor relationships with negotiated fees and scopes of work.

Regular output of multimedia content, including finalised videos, blog posts, PR, and copy assets.

An up-to-date, visually appealing, and well-managed company website and CRM system.

Successful execution of logistics and promotional efforts for trade shows, partner campaigns, and Snicket Labs events.

Timely and insightful monthly and weekly marketing reports.

Experience

5+ years of experience in a hands-on marketing or digital marketing role.

Proven experience of effectively leading, managing, and growing a team, including mentoring, encouraging, and supporting junior staff.

Exposure to and understanding of the Media and Entertainment and/or video tech community is highly desirable.

Proven track record of managing social media, producing videos, content creation, and website updates.

Experience organising or participating in trade shows, PR, and partner/sponsor marketing.

Desirable : Experience with AWS and/or GCP Partner Programs

Skills and Competencies

Technical Skills

Required: Knowledge of and practical experience with AI tooling for marketing (e.g., Claude, Gemini, ChatGPT, Jasper, or similar generative AI platforms for copy and video).

Proficiency in website CMS platforms (e.g., WordPress, or similar).

Experience with video editing software (e.g., Premiere Pro or AI-based video tools).

Proficiency with social media management, CRM (Pipedrive), and analytics software.

Budget management, fee negotiation, and partner scope drafting.

Soft Skills

Exceptional verbal, written, and presentation skills with excellent attention to detail.

Possesses the confidence to undertake public speaking engagements to a variety of audiences.

Excellent multitasker with the ability to work calmly under pressure and to firm deadlines.

Excellent interpersonal skills and strong teamwork and collaboration skills for working with internal teams, sales teams, external partners, and clients.

Highly creative with strong problem-solving abilities.

Keen learner who likes to keep an eye on trends and new technologies.

Self-starter capable of working independently and managing time efficiently.

Adaptability and flexibility to keep up with the fast-paced tech environment.

Note: This job description is intended to provide a general overview of the responsibilities and qualifications of the role. It is not an exhaustive list and duties may be subject to change.

Who We Are

At Snicket Labs we pride ourselves on being people-focused.

We know that people show up as their best selves when they have a sense of purpose, and are trusted to do what needs to be done.

We know that life extends beyond work, and that sustainable working practices look different for everyone. We champion a work life blend that works for you. We are fully remote, and acknowledge the fun stuff that comes with that…caring responsibilities, boiler repairs, healthcare appointments…everything. So we are flexible.

Snicket Labs is a team effort, and everyone brings something different to the table, that’s our strength. Great teamwork is about trust, and being respectful to one another. We do not tolerate any hate speech, aggression, cruelty, bullying or discrimination. We communicate professionally and respectfully, regardless of the topic, and we respect the right of each of us to hold our own beliefs and opinions.

Right to work

Please note our staff must have the right to work in the UK. This applies to both Permanent staff and Contractors due to the nature of our business and contractual obligations.

Compensation Package

Salary

£55-60k per year

Holiday

25 days per year, plus bank holidays (and we close between Christmas and New Year which is gifted on top of annual leave)

Remote work & hours

Snicket Labs is a fully remote company. Our team is spread through the UK and abroad. We meet up occasionally for meetings and socials, but your day-to-day will be from home.

Our normal working hours are 9am to 6pm, with core hours of 10am to 5pm. However, within core hours people often have things they need to take care of (such as the school run) and we’re flexible to this; all we need is a heads-up in Slack that you’re going to be away and for how long, simple.

Equipment

A MacBook Pro/Air, monitor, keyboard, mouse.

If you require any special equi