Marketing Operations Manager

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About The Role

Demandbase is looking for an enthusiastic marketer with an extensive background in marketing operations and a passion for technology coupled with meticulous attention to detail.

The ideal candidate will have a proven track record of driving growth and engagement through effective program and workflow management. We are looking for someone with strong Marketo proficiency, combined with AI know-how, to streamline operations and automate workflows to improve both efficiency and productivity.

If you’re excited about digital marketing and metrics, have a passion for working with a variety of teams and marketing projects, and enjoy seeing all your hard work come to life in a growth stage environment, then this opportunity is for you!

Responsibilities

Campaign Execution & Quality Assurance

Approach every problem as a GTM Engineer, with the goal of streamlining processes for ease of use and self service for our customers across the company

Own our intake and project management framework to ensure nothing is lost, SLAs are met and projects are delivered in a timely manner and in working order

Understand and take advantage of the full breadth of our marketing techstack to solve ever changing GTM challenges

Operate with an AI and Automation first mindset by Identifying opportunities to improve on marketing automation and efficiency

Be not just an order taker, but a strategic and operational partner to our marketing team by leveraging your expertise to optimize programs, tactics and processes

Construct, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows

Build and maintain customer journeys, advanced nurture paths, and email campaigns across the customer lifecycle

Conduct A/B testing on subject lines, email copy, layouts, and CTAs to continuously boost conversions

Monitor email performance metrics and manage sender scores, deliverability rates, unsubscribes, and subscription preferences

Perform pre-launch QA: review segmentation logic, suppression lists, UTM parameters, form configurations, tracking, and routing rules

Adhere to UTM standards including naming conventions, required parameters, and channel attribution rules

Track post-launch performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshooting

Ensure adherence to relevant regulations including CAN-SPAM, GDPR, and other industry-specific compliance requirements

Enforce naming conventions, folder structures, documentation requirements, and operational best practices

Marketing Automation & Platform Administration

Dive into our new internal automation platform, Mojo, and lead by example on the cutting edge of marketing technology by uncovering and solving for new use cases in the platform

Support and coordinate defined cross-platform initiatives that span multiple platforms (Marketo, SFDC, Bigquery, etc), teams and stakeholders to unify disparate datasets

Become an internal power user of Demandbase to help steer internal usage of the platform and lend expertise to product development direction via our Demandbase on Demandbase initiative

Configure programs, create smart campaigns, manage templates, and troubleshoot automation workflows to maintain platform health

Monitor and troubleshoot integrations between Marketo, Salesforce, and other MarTech tools (e.g., Brightcove, ON24, Seventh Sense, Demandbase)

Evaluate and implement marketing technologies to improve operational efficiency and campaign effectiveness; ensure integration and alignment with CRM and other systems

Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs

Provide training and support to marketing team members on Marketo and other marketing technologies

Maintain comprehensive documentation of platform configurations, processes, and best practices

Stay updated on industry trends, implement best practices, and continuously optimize campaigns

Qualifications

4–6 years of relevant experience of hands-on marketing operations or marketing automation experience in a B2B environment; SaaS experience is a plus

Proficiency in Artificial Intelligence platforms such as ChatGPT, Claude or Gemini

Strong hands-on Marketo (or equivalent MAP) experience required: proven experience producing campaigns, managing automation workflows, and administering Marketo instances in a production environment

Salesforce proficiency: strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data management

Technical aptitude: comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues

Experience leveraging UTMs to track web visits and campaign engagement (building, applying, and QA)

Strong QA discipline and extreme attention to detail: ability to catch errors, validate logic, and ensure accuracy in campaign launches

Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced, cross-functional environment

Excellent communication skills: ability to translate complex data into actionable insights, train teams on best practices, document work, and flag risks early

Highly organized, detail-oriented, and process-driven with a proactive, agile, can-do attitude

Bachelor's degree in Marketing, Business, or a related field; or equivalent industry experience

Preferred

Experience with additional MarTech tools: Asana, Workato, Qualified, ON24, Brightcove, Stensul, Seventh Sense, Demandbase, or similar platforms

Marketo Certified Expert (MCE) or equivalent certification strongly preferred

Familiarity with ABM (Account-Based Marketing) strategies and execution

Understanding of attribution models, funnel metrics, and marketing analytics; predictive pipeline analytics experience is a plus

Background in B2B SaaS or enterprise technology marketing

SQL or data manipulation skills

Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks

Experience supporting AI-driven marketing automation, personalization, or optimization initiatives

Experience supporting A/B testing or experimentation frameworks

Exposure to compliance requirements: GDPR, CCPA, CAN-SPAM

Core Competencies

Attention to Detail & QA Discipline

AI first mindset

Problem-Solving & Troubleshooting

Collaboration & Cross-Functional Partnership

Adaptability & Agility in Fast-Paced Environments

Ownership, Accountability & Follow-Through

Curiosity & Continuous Improvement

Process Discipline & Documentation

Data-Driven Decision Making

Benefits

Our benefits include Group Medical, Personal Accident, and Term Life Insurance for comprehensive protection. Preventive healthcare covers dental, vision, and OPD needs, complemented by strong mental health support. We also provide a fitness benefit, car lease poli