Marketing Specialist (HYBRID) - Peak Health

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• Come join our Peak Health team at WVU Medicine as a Specialist, contributing to the foundation for an innovative, new health plan. This position will report to the Manager, Insurance Products, playing a unique and important role in our mission to change healthcare for the better.
• In this role, you will be essential in the execution of marketing initiatives that support Peak Health’s strategic business priorities and operational goals. The ideal candidate will be able to pivot from strategic to tactical implementation while working across multiple levels within the organization to build the marketing and outreach plans. Experience in the healthcare insurance industry and critical thinking skills are necessary in order to contribute to the mission of the organization.

MINIMUM QUALIFICATIONS :

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. BA/BS degree in Marketing, Journalism, or related field.

EXPERIENCE:

1. Three (3) years of marketing experience.

PREFERRED QUALIFICATIONS :

EXPERIENCE:

1. Experience in insurance, healthcare, or other human services area.

2. Five (5) years of marketing experience.

3. Experience with social media management and digital marketing platforms.

4. Experience with website content management; WordPress experience.

5. Experience with email marketing platforms and digital communications, MailChimp.

6. Experience with Adobe Creative Suite and Canva.

7. Experience with digital analytics and reporting tools, such as Google Analytics.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Performs a variety of administrative/clerical functions to support the timely and successful execution of marketing plans and other activities for the Marketing/Communications Department.

2. Creates Power Point presentations, fliers, and other documents, as requested.

3. Posts clips on LinkedIn and other relevant social media of news reports relevant to Peak Health.

4. Assist leadership team in communications with internal and external vendors and clients.

5. Assists with special events for the public.

6. Assists with press conferences and other media events.

7. Places advertising in local and specialized media.

8. Maintains spreadsheet schedules for all Marketing & Communications projects and posts frequent updates on status.

9. Compiles monthly and quarterly reports of Marketing & Communications activities and completed projects.

10. Supports systems for accounting for staff effort (re time) for various projects and clients.

11. Assists with acquisition and maintenance of mailing lists.

12. Maintains inventory of publications and assists with mailing and other means of distribution.

13. Assist in answering requests for data about Peak Health.

14. Occasional travel in region.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Ability to sit for extended periods of time.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Standard office environment with electrical equipment (i.e., telephone, personal computer, copier, fax machines, etc.)

SKILLS AND ABILITIES:

1. Excellent administrative and organizational skills and the ability to multi-task.

2. Excellent oral and written communication skills.

3. Strong skills with MS Office suite of applications (Word, Excel, Outlook, PowerPoint, etc.).

4. Demonstrated competence in PowerPoint, Photoshop, and basic layout is desirable.

5. Ability to interact effectively with a variety of staff and outside vendors.

6. Ability to work independently in a hybrid work environment.

Additional Job Description:

MINIMUM QUALIFICATIONS :

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. BA/BS degree in Marketing, Journalism, or related field.

EXPERIENCE:

1. Three (3) years of marketing experience.

PREFERRED QUALIFICATIONS :

EXPERIENCE:

1. Experience in insurance, healthcare, or other human services area.

2. Five (5) years of marketing experience.

3. Experience with social media management and digital marketing platforms.

4. Experience with website content management; WordPress experience.

5. Experience with email marketing platforms and digital communications, MailChimp.

6. Experience with Adobe Creative Suite and Canva.

7. Experience with digital analytics and reporting tools, such as Google Analytics.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Performs a variety of administrative/clerical functions to support the timely and successful execution of marketing plans and other activities for the Marketing/Communications Department.

2. Creates Power Point presentations, fliers, and other documents, as requested.

3. Posts clips on LinkedIn and other relevant social media of news reports relevant to Peak Health.

4. Assist leadership team in communications with internal and external vendors and clients.

5. Assists with special events for the public.

6. Assists with press conferences and other media events.

7. Places advertising in local and specialized media.

8. Maintains spreadsheet schedules for all Marketing & Communications projects and posts frequent updates on status.

9. Compiles monthly and quarterly reports of Marketing & Communications activities and completed projects.

10. Supports systems for accounting for staff effort (re time) for various projects and clients.

11. Assists with acquisition and maintenance of mailing lists.

12. Maintains inventory of publications and assists with mailing and other means of distribution.

13. Assist in answering requests for data about Peak Health.

14. Occasional travel in region.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Ability to sit for extended periods of time.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Standard office environment with electrical equipment (i.e., telephone, personal computer, copier, fax machines, etc.)

SKILLS AND ABILITIES:

1. Excellent administrative and organizational skills and the ability to multi-task.

2. Excellent oral and written communication skills.

3. Strong skills with MS Office suite of applications (Word, Excel, Outlook, PowerPoint, etc.).

4. Demonstrated competence in PowerPoint, Photoshop, and basic layout is desirable.

5. Ability to interact effectively with a variety of staff and outside vendors.

6. Ability to work independently