Physician Liaison - Florida Gulf Coast Region

Location

Florida Gulf Coast Region (field-based with local travel)

Reports To

General Manager, FL Gulf Coast

Position Summary

The Physician Liaison supports field-based marketing and physician outreach efforts across the Florida Gulf Coast region. This role works closely with the Physician Relations and Marketing Manager to strengthen relationships with referring providers, increase brand awareness, and support practice growth initiatives across outpatient medical offices.

This is an early career role ideal for a candidate with foundational experience in medical marketing, healthcare sales, or pharmaceutical sales who is eager to grow within a fast-paced, patient-centered healthcare organization.

Key Responsibilities

Field Marketing & Physician Outreach

Support day-to-day field marketing activities across assigned territories, including physician offices, clinics, infusion centers, and referral sources

Assist with in-person visits to referring practices to deliver marketing materials, provide service updates, and reinforce key messaging

Help maintain consistent brand presence across medical offices, including collateral placement and visibility checks

Represent the organization professionally in the field, serving as a positive extension of the clinical and marketing teams

Relationship & Account Support

Assist in building and maintaining strong relationships with referring providers, office managers, and clinical staff

Track interactions, feedback, and follow-ups in CRM or internal tracking tools

Support follow-up activities after events, visits, or provider meetings

Marketing Campaign & Event Support

Assist with execution of local marketing campaigns, including new provider launches, service line promotions, and community outreach

Support coordination of lunches, in-office presentations, open houses, and community or provider-facing events

Help gather field feedback to inform marketing strategy and messaging improvements

Administrative & Reporting Support

Maintain accurate documentation of field activities, visits, and outcomes

Assist with inventory management of marketing materials

Support reporting on field marketing metrics, referral trends, and campaign performance

Qualifications

Required

Bachelor’s degree in Marketing, Communications, Business, Health Administration, or a related field, or equivalent relevant experience

2-5 years of experience supporting physician relations or referral-based marketing models

Understanding of healthcare environments, including outpatient medical offices and referral dynamics

Strong interpersonal and communication skills with the ability to build rapport quickly

Professional demeanor and comfort interacting with clinical and administrative staff

Valid driver’s license and willingness to travel locally throughout the Florida Gulf Coast region

Knowledge of HIPAA-compliant marketing practices

Preferred

Prior experience in business development or physician liaison preferred

Familiarity with CRM systems and basic reporting tools

Key Competencies

Organized and detail-oriented with strong follow-through

Self-motivated and comfortable working independently in the field

Coachable and eager to learn and grow within a physician relations career path

Adaptable in fast-paced, evolving healthcare environments

Collaborative team player with a service-oriented mindset