Principal, Brand Management

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

We are seeking a highly skilled program manager to join our Business Growth and Excellence team in Taiwan. In this role, you will be working closely with business managers, marketing team, and finance to cross functional programs targeted at driving growth and profitability. A successful candidate will come up with ways to scale existing programs and also create roadmap for new initiatives to help attract new customers and drive engagement with our existing customers. We're seeking someone hands-on with a structured mindset, solid analytical skills, effective written and verbal communication, and strong project management abilities.

What You Will Do

Analyze category and brand inputs to support selection and growth strategy

Build program charters, roadmaps, and phased goals for category expansion

Partner with Brand Managers, Marketing, and FP&A on forecasts and execution

Create category scorecards, GMV forecasts, and performance reports

Present insights and recommendations to leadershipMonitor progress, manage risks, and align stakeholders

Basic Qualifications

8+ years of E‑commerce experience in program management, category management, or business management roles

Strong Excel and analytical skills

Data‑driven mindset with solid business logic

Fluent in English and Mandarin

Strong cross‑functional communication skills

Experience influencing stakeholders without direct authority

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.

Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.