Product Marketing Engineer

Responsibilities:

Market Development & Strategy

Identify and prioritize new Protection design opportunities across Industrial, Telecom, Consumer Electronics, and Automotive segments

Conduct competitive product and pricing analysis and develop differentiated positioning and battle cards

Track and analyze regional electronics manufacturing trends to identify white-space opportunities

Design-In & Account Engagement

Engage directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage

Support field sales and rep channel with technical selling — including interface-specific protection recommendations, parametric comparisons, and application guidance

Own the design-win pipeline in Salesforce: maintaining opportunity hygiene, track design-in status, and flag risks or acceleration points to management

Sales Enablement & Collateral

Develop targeted sales tools: application notes, competitive comparison documents, product selection guides, and training decks

Conduct product and technology training for distribution and rep partners across the region

Create demand generation content for key verticals to support push-pull channel strategy

Cross-Functional Collaboration

Act as the regional field voice to the global Business Unit — surfacing competitive threats, unmet application needs, and pricing gaps

Collaborate with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs

Participate in customer calls, rep reviews, and periodic business reviews with distribution partners

Minimum Qualifications:

Bachelor's degree in Electronics / Electrical Engineering

3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development

Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred

Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus

Proficiency in Salesforce CRM or equivalent pipeline management tools

Strong technical communication skills — able to present to both design engineers and procurement/business stakeholders

Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus

Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)

Experience presenting at industry events or authoring technical marketing content

Willingness to travel up to 25%