Product Marketing Manager in Legal Tech (Zurich)

Description Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. You would sit in the marketing department with a dotted line to the product department, but not as a traditional product marketer who ships a few blog posts and calls it enablement. Not as a pure thinker who never touches a sales deck. Instead, as one person who owns our voice and turns it into everything the company needs to win: the thesis that gets us cited, the sales slide that closes next week’s deal, and the briefing that gets a General Counsel to say yes.

You will use AI tooling and agents to cover ground that used to take a small team, so you can spend your own time on the part that cannot be delegated: the thinking, the judgment, and the writing that actually changes someone’s mind.

Your mission 1. Product Marketing & Market Intelligence

Drive go-to-market impact for launches and expansion, from plan to execution.

Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy.

Bring market and customer truth back to Product so we build what actually matters.

Work across Product, Marketing, Sales and leadership. You don’t sit in a silo.

2. Positioning, Narrative & Thought Leadership

Own positioning: define what Legartis stands for, against which alternatives, for which buyer.

Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions based on customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders).

Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice.

Own our thought leadership channels, including video, and decide what gets said. Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos.

3. Sales & Customer-Facing Enablement

Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation.

Translate positioning and research into materials for specific deals, verticals and executive-level conversations.

Work directly with Sales and CS to find out what’s missing in the field. Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder.

What We Want to Achieve Together

In 6 months: a flagship study that gets cited by competitors and customers. Sales armed with materials that actually get used in deals. A clear Legartis position that everyone in the company can repeat in 30 seconds.

In 12 months: Legartis recognized as one of the leading European voices on Legal AI, with a content and enablement engine, you plus the AI tools you direct, that outproduces companies with five times the headcount.

• Your profile
• •Proven strategist: demonstrated success creating and executing marketing strategies.

Storyteller: you craft compelling materials about complex AI products for non-technical audiences.

Clear communicator: exceptional written and verbal communication with a strong visual sensibility.

Impact-driven: comfortable with experimentation and interpreting both quantitative and qualitative data.

AI-savvy: crafty with AI tools and automations — you use them daily and keep exploring what's new.

A track record where writing and thinking were central: journalism, industry or analyst research, strategy consulting, or senior product marketing with real strategic ownership. 4+ years in marketing, product marketing or a comparable strategic role at a SaaS company. Classic PMM experience (positioning, GTM, enablement) is a strong plus, not a hard requirement, if your thinking and writing are strong enough.

Fluent German and English, executive-level writing in both.

• Why us?
• •Real editorial ownership over our voice and our position, not a content calendar handed down from someone else.

A platform to build your own visible profile as a voice in Legal AI.

Modern office in Leipzig or Berlin, hybrid setup, with regular presence in Zürich and team events such as hiking, dinners and offsites.

Employee Stock Ownership Plan (ESOP) participation.

Competitive salary, based on experience and seniority.

• Process
• •30 min with our People & Operations Manager: cultural fit, understanding the role and your expectations.

Positioning conversation with our Head of Product: bring a point of view on Legal AI and be ready to defend it live.

Case study: show us something you’ve written or built, and how you’d turn it into a sales-ready asset.

Meet the team in the office.

Decision: if it’s mutual, we welcome you to the team!

How to Apply

Send us your CV, two or three writing or work samples you’re proud of, and a short note answering: what’s your sharpest point of view on where Legal AI is heading, and what’s the evidence?

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