Senior Executive-Corporate Development

JOB DESCRIPTION

BASIC INFORMATION

Position Title & Designation

Senior Executive – Doctor Referral

JD Code

SHB/XXX/DEPT/NNN

Job Family

Business Support

Department

Corporate Development

ROLE DETAILS

To be filled up as per the requirement of the Division / unit / function / territory

Grade

B1

Reporting To

Head – Doctor Referral (CD)

Division

Unit

Unit

LOCATION DETAILS

Please mention the correct office location of the Role selected above and fill in the other geographic details

Base Location (City)

Country

India

Job-Holder Specifications

QUALIFICATION

Basic Qualification / Education / Vocational Training

Graduation in any discipline

Advanced

Qualification / Certification / Specialist Training

MBA (Marketing)

EXPERIENCE

Minimum Experience

1-3 Years

Specific / Relevant Experience

2 Years

COMPETENCIES

Functional Skills and Capabilities

Behavioural

• •Responsible in nature
• •Procedure-oriented
• •Flexibility and adaptability
• •Ability to work in pressurized situations
• •Extrovert
• •Target driven

Functional

• •Knowledge about protocols
• •Knowledge about hospital standards and specialties
• •Knowledge about all avenues
• •Awareness about brand promotion and activities
• •Knowledge about Shalby’s services.

Objective

To expand market share by exploring all possible opportunities, promoting the hospital specialties by targeting the right audience, improving patient satisfaction, all in accordance with the pre-determined hospital protocols and standards.

Key Responsibilities

1

Doctor Referral

• •Responsible for expanding market share by exploring all possible avenues(PSUs, government, corporate, online marketing)
• •Accomplishing daily target of meeting doctors.
• •Meeting doctors regularly and getting in touch with doctors untouched for long.
• •Explain doctors only about those details they are interested in.
• •Generating leads through doctor referrals.
• •Liable to expand referral market share
• •Promotion of all specialties in respective target audience
• •Responsible to achieve specialty wise IP/OP targets
• •Conducting CME in presence of particular specialty doctor.
• •Creating awareness about different specialties and doctors through Doctor Engagement Activities in all possible ways adhering to the protocol levied for each activity
• •Assist in all possible manner for all Branding & Promotion related activities
• •Conceptualize, conceive and constructively design marketing campaigns
• •Analyzing the markets and competitors in them
• •Identify gaps in patient satisfaction and take corrective measures to improve by delighting them
• •Meeting KOLs (Key Opinion Leaders) and conducting CME (Continuous Medical Education) programs abiding to the marketing plan and overall organizations objective
• •Identifying and mapping target audience for promoting super specialty departments
• •Ensuring all activities undertaken are in strict adherence with the brand standard pre-decided in Brand Manual

Employee Name

Mr.Sanjay Shukla

Employee Signature

Received on (Date)

Version No: 001/ 2018 -19