Senior Manager, Sourcing & Product Strategy(Direct Factory)

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Position : Senior Manager, Sourcing & Product Strategy （Direct Factory）

Role Overview

The Sourcing & Product Strategy Manager acts as the bridge between market intelligence and manufacturing. Instead of just managing "supply," you will use data to decide what to build and when to launch it. You will analyze e-commerce trends, competitor gaps, and consumer behavior in Taiwan to direct local factories to produce high-margin, high-demand products that will Wow the customers.

What you will do:

Data-Driven Assortment Planning: Analyze platform sales data to identify "white space" opportunities for new product launches at better profitability.

Strategic Launch Decisions: Own the "Go/No-Go" decision for new products. Use pre-launch testing, A/B testing on landing pages, and competitive pricing analysis to validate a product’s potential before committing to factory MOQs.

Direct Factory Partnerships: Identify Taiwan-based manufacturers capable of "Agile Production"—factories that can handle smaller initial test batches and scale quickly based on real-time sales performance.

Commercial Negotiation: Focus negotiations on speed-to-market and re-order flexibility rather than just unit cost. Secure terms that allow for "just-in-time" inventory to minimize overstock risk & ensure consistent availability.

Lifecycle Management: Monitor post-launch performance metrics (Conversion Rate, Return Rate, ROAS) to decide whether to double down on a factory line, iterate the design, or exit the category.

Competitor Benchmarking: Regularly scrape and analyze competitor pricing and reviews to ensure our direct-to-factory products maintain a superior value proposition.

Essential Qualifications:

E-commerce Savvy: Deep understanding of the Taiwan e-commerce ecosystem, including seasonal spikes and local consumer purchasing triggers.

Factory & Product understanding : Deep understanding of the product categories and factories that can deliver products at best quality & lowest cost.

Commercial Acumen: Strong ability to build business cases for new products, including projected ROI, Landed Cost Analysis, and Break-even points.

Relationship Management: Ability to pitch "growth stories" to factory owners, convincing them to prioritize our production runs based on data-backed demand forecasts.

Experience: 5–7 years in Category Management, Growth Marketing, or Data-Driven Sourcing within an e-commerce/retail environment.

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.

Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.

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