Senior Marketing Associate

About the Role:

We are looking for a highly ownership-driven Senior Marketing Associate to manage and scale marketing operations for our portfolio of mobile apps. The ideal candidate should have strong hands-on experience in app growth, user acquisition, campaign optimization, reporting, and performance marketing.

This role requires someone who can independently manage day-to-day marketing execution with minimal hand-holding while driving measurable growth outcomes across app platforms.

Key Responsibilities:

• •Manage and optimize Google App Campaigns (UAC) and Apple Search Ads
• •Drive app installs, user acquisition, retention, and growth initiatives
• •Monitor and improve key performance metrics such as ROAS, CAC, CPI, and retention
• •Prepare structured campaign reports, trackers, and performance insights
• •Coordinate with internal stakeholders, platform POCs, and creative teams
• •Execute and evaluate A/B tests, creative experiments, and growth initiatives
• •Maintain app listing hygiene and support ASO initiatives
• •Analyze campaign performance using tools like Firebase, AppsFlyer, Google Analytics, and Adjust
• •Stay updated with platform changes, industry trends, and algorithm updates
• •Support operational oversight and reporting management for junior associates

Required Skills:

• •Strong hands-on experience with Google App Campaigns / UAC
• •Strong hands-on experience with Apple Search Ads
• •Experience in Mobile App Marketing & User Acquisition
• •Strong understanding of ROAS, CAC, CPI, and app growth funnels
• •Experience with Firebase, AppsFlyer, Google Analytics, Adjust, or similar tools
• •Good analytical, reporting, and problem-solving skills
• •Strong understanding of app creatives and marketing experiments
• •Excellent ownership and execution mindset

Preferred Qualifications:

• •Experience with Meta Ads
• •Exposure to international markets (US, UK, Tier-1 countries)
• •Experience in subscription-based apps
• •Exposure to Web-to-App, DSPs, Reddit, or influencer-led growth
• •Experience working across both Android and iOS ecosystems
• •Strong ASO understanding

Eligibility Criteria:

• •Must have managed significant campaign budgets
• •Startup or app-based company experience preferred
• •Candidates with strong app growth and performance marketing exposure will be prioritized