Senior User Acquisition Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior User Acquisition Manager based in United Kingdom.

This role will lead user acquisition for a newly launched free-to-play mobile poker app, taking it from early-stage growth through scalable acquisition. You’ll manage substantial budgets across major paid channels while making data-driven decisions around spend, bidding, targeting, and cohort quality. The role combines hands-on campaign management with creative strategy, experimentation, measurement, and channel expansion. You’ll work closely with creative, product, BI, and external platform partners to continuously improve acquisition performance. Success will be measured through CPI, retention, payer conversion, and D7/D30/D90 ROAS, with LTV predictions guiding investment decisions. This is an opportunity to have significant ownership in a lean, fast-moving marketing team and directly influence the growth of a mobile gaming product.