Skincare Brand Strategist (FROM D2C INDUSTRY)

• About the Opportunity
• A fast-scaling D2C skincare brand builder operating across India, we’re engineering the next generation of beauty brands through data-led storytelling, consumer obsessions, and omni-channel growth systems. We’re not just launching products—we’re architecting category-defining brand identities, building cult communities, and scaling direct-to-consumer flywheels that convert curiosity into loyalty.

Role & Responsibilities

Lead end-to-end brand strategy—from positioning and voice to campaign architecture—for high-growth skincare D2C brands.

Translate consumer insights (from social listening, purchase data, and surveys) into compelling brand narratives and product-led marketing hooks.

Own the brand’s competitive differentiation: build market maps, identify whitespace, and design category disruption playbooks.

Partner with growth, performance marketing, and product teams to align brand messaging with conversion levers and retention engines.

Develop visual, verbal, and experiential identity systems that scale across digital, social, and physical touchpoints.

Track, report, and optimize brand health metrics—awareness, sentiment, share of voice, NPS, and brand lift—using tools like Brandwatch, Google Trends, and SurveyMonkey.

Skills & Qualifications

Must-Have

Brand Positioning

Consumer Insights

Skincare Category Knowledge

D2C Marketing

Brand Messaging

Brandwatch

Google Trends

SurveyMonkey

Preferred

Beauty Startup Experience

Instagram & TikTok Creative Strategy

Omni-channel Brand Building

Benefits & Culture Highlights

Work with the fastest-growing D2C beauty brands in India—launch, iterate, and scale real brands with real impact.

Autonomy + ownership: you own the brand narrative, and we back you with data, designers, and growth engineers.

Performance-first culture: your ideas move the needle, and you’re rewarded for impact—not tenure.