Social Media & Community Manager - HERO (Contract Role, NYC)

Social Media & Community Manager — Contract

• Contract Term: September 8, 2026 – January 22, 2027
• Time Commitment: Approximately 8 hours per week
• Project Fee: $20,000 total

About the Role

MATTE is looking for a Social Media & Community Manager to support an upcoming immersive holiday experience from launch through the end of its run.

This is a hands-on contract role for someone who knows how to build excitement around a live cultural experience through smart, engaging social content and active community management. You’ll own the day-to-day social presence across Instagram, helping drive awareness and engagement while capturing the energy of the experience in real time.

The ideal candidate is a strong writer, culturally plugged in, comfortable creating content on the fly, and understands how to translate an established brand voice into social.

What You’ll Do

Plan and publish approximately two Instagram feed posts per week , along with ongoing Stories

Write captions and short-form social copy in an established brand voice

Manage the community across comments and DMs, maintaining an active and responsive presence

Monitor tags, mentions, and engagement and identify opportunities to reshare guest-generated content

Develop and execute interactive engagement mechanics, including sign-ups, polls, quizzes, countdowns, and other social-first moments

Capture short-form video content on-site at HERO once the experience opens, including in-platform editing and publishing

Support influencer and creator outreach as needed

Participate in on-camera content when appropriate and comfortable; on-camera appearances are not required

Help identify timely, reactive content opportunities throughout the campaign and live experience

What We’re Looking For

Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects

Strong copywriting skills and the ability to quickly adapt to an established brand voice

Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools

A strong understanding of social trends, platform behavior, and what drives audience participation

Comfortable capturing and creating quality content in a fast-moving, live environment

Highly organized, responsive, and able to independently manage a consistent publishing cadence

Experience with influencer or creator outreach is a plus

Key Dates

Contract begins: September 8, 2026

On-site: September 14, 2026

Experience opens: November 14, 2026

Contract ends: January 22, 2027

Availability for on-site content capture during the live experience will be required.