Sr Digital Marketing Associate, Kindle SGX Ops

• - The Primary responsibility of the role is to perform various activities related to Editorial program and execute marketing operations to improve visibility.
• - Read content, correct spelling, punctuation and grammatical errors.
• - Establish the marketing placement standards and ensure the accuracy and quality of editorial content. - Perform high skilled works around Blurb writing, Blurb consistency, Produce headlines on marketing placements to attract our target audience, help the team craft and refine ideas
• - The role will require the candidate to quickly understand the marketing tools and operation workflow tools.
• - The associate need to continuously adapt and learn new features on the Editors and improve on his/her acumen to quickly edit and fix content. The associate will report monthly on all key metrics from marketing placements. He/she has to follow editing SOP to spot/catch errors in the content. The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals.
• - Manage day-to-day work related to catalog management & digital marketing.
• - Clear understanding on the digital marketing strategies done via different methods.
• - Has an understanding on the metrics that are used to measure the success of the marketing promotions that are done.
• - Manage special projects from planning through execution.
• - Operate in an ambiguous environment to define new business practices and standard operating procedures.
• - Create and drive business requirements for both process improvement and technical solutions
• - Be a subject matter expert to inform recommended strategies that meet operating goals.
• - The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving Goals.
• - Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process.
• - The candidate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.
• - In addition, the candidate should have attention to detail, good communication skills, and a professional demeanor.
• - Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement.
• - Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence
• - Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
• - Analyzing data to identify customer segmentation strategies
• - Craft, execute and build playbooks and SOPs.

Basic qualifications

• - Completed under graduation (UG) in any stream.
• - - Knowledge of Excel at a basic level (e.g., UX navigation, math & logical functions, lookup functions, etc.)
• - - Experience effectively communicating complex concepts through written and verbal communication
• - - Knowledge of statistics or other analytical techniques
• - - 5+ years of digital content management, communications, or content strategy experience

Preferred qualifications

• - Experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround, or experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
• - - Experience using customer insights and data to deeply understand target customers and dive deep
• - - Knowledge of a varied set of software and editing tools (including HTML, Excel, image editing software, SQL)
• - - Knowledge of basic SQL queries
• - - Self starter, good team player
• - - Good interpersonal skills to manage ongoing relationships with software team and inter operations teams
• - - Working knowledge of XML standards would be an added advantage
• - - Knowledge of or experience in Publishing industry is a big plus

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