Sr. Director Media Planning

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Director Media Planning based in Canada.

• The Sr. Director, Media Planning will lead the development of integrated, performance-driven media strategies for complex B2B clients.
• You’ll shape cross-channel plans that connect brand awareness, demand generation, and measurable business outcomes.
• The role combines strategic leadership, client partnership, team development, media innovation, and commercial expertise.
• You’ll oversee planning across digital and offline channels, including programmatic, CTV, OOH, broadcast, experiential, and industry media.
• Working closely with creative, analytics, demand strategy, and activation teams, you’ll ensure media investments work together throughout the buyer journey.
• You’ll also help evolve planning frameworks, evaluate emerging opportunities, and strengthen media capabilities across the organization.
• This is a senior leadership opportunity for an experienced B2B media strategist who thrives in a collaborative, fast-moving, and results-oriented environment.