Assistant Manager - Media Planning

If you are looking to excel and make a difference, take a closer look at us…

The candidate will need to display a strong understanding of the media landscape (digital and traditional) in order to provide effective media recommendations and strategies to drive business results.

The role requires the candidate to take and align briefs across business stakeholders to develop media plans that align with brand and campaign objectives to deliver measurable targets for the business.

Reporting to the Head, Media & Social Planning / Strategy, the candidate will also need to work with media and creative agencies on campaign strategy, analysis and reporting to measure effectiveness.

Functional (job responsibilities)

Support the business - including consumer (PFS), business (BCB/SME), wealth (RWM) and HLB Islamic - with campaign planning by proposing optimal channels and touchpoints that drive desired campaign results.

Provide insights on best practices between creative formats and media approach to obtain desired outcomes according to campaign/business objectives.

Conduct analysis using campaign data and insights to make strategic decisions for campaign optimisation to improve media spend efficiencies to drive media metrics, conversion targets, and brand growth.

Implement and maintain necessary campaign tracking and attribution tools including any ad-tech setup for campaign optimisation and measurement.

Support in campaign execution, acting as liaison between internal stakeholders and media agency / media owners to ensure smooth campaign deployment

Channel management for the bank’s EDM platform to ensure smooth delivery of direct marketing campaigns within best practice.

Managerial (team/group responsibilities)

Manage agency and media partners for coordination of campaigns and to maximise ROI on any media packages/investment.

Organizational (organizational responsibilities)

Conduct periodic media reviews with the agency and relevant stakeholders to ensure initiatives are on track to meet business goals.

Education/Qualification

Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent.

Experience

Knowledge of a broad spectrum of media inventory and platforms to be able to recommend a robust media strategy

Proficient in digital media/marketing approaches to drive optimisation goals

Able to think strategically to create media proposals that deliver communications via impactful and cost-efficient channels

Able to analyse campaign metrics and provide recommendations to improve campaign performance

Familiar with media best practices, content formats, and business tools

Familiar with EDM platforms and best practices

Special Skills

Able to work with Google Ads Manager, Facebook Ads Manager, or equivalent digital marketing campaign dashboards.

Able to use Google Analytics, Adobe Analytics, or equivalent web analytics tools to extract data and create report.

Familiar with campaign tagging methodologies (e.g. pixel tagging, conversion tagging, etc.)

Familiar with email delivery tools such as Mailchimp, Vertical Response, etc.

Digital marketing certifications are an added plus

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.