Sr. Growth Marketing Manager, Paid Social & Creator Marketing

Favor is a Texas born-and-bred restaurant and grocery delivery company, and a proud member of the H-E-B family. Driving growth at Favor means working cross-functionally across media, creative, integrated marketing, product, and analytics to provide a best-in-class customer experience while continuously testing new channels and creative strategies. The Favor marketing team is responsible for driving both Consumer and Runner growth across the Lone Star State.

As the Sr. Growth Marketing Manager, Paid Social & Creator Marketing you will lead Favor’s influencer, affiliate, and paid social strategies to drive full-funnel acquisition. You will test and scale social channels including but not limited to Meta, TikTok, and Reddit, as well as affiliate programs with custom revshare models and seasonal promotions.

This role bridges the gap between creator partnerships and paid media execution. The ideal candidate is a strategic, relationship-driven marketer who knows how to operationalize influencer content into a high-volume performance channel, working closely with creative, analytics, and integrated marketing to maximize growth.