Website Marketing Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Job Summary:

PTZ Pet Insurance is seeking a Website Marketing Manager who will be responsible for developing and executing the digital experience strategy across DPIP North America’s partnerships portfolio of pet insurance brands, including ASPCA Pet Health Insurance, Figo, AKC Pet Insurance, Pets Plus Us, Employee Benefits, and future growth brands.

This individual will serve as the business owner for marketing websites and landing pages, overseeing website strategy, user experience, martech integrations, SEO and AI search optimization (AEO), performance measurement, and digital experience enhancements that drive traffic, leads, quotes, enrollments, and revenue.

Working cross-functionally with Brand Marketing, Performance Marketing, Content, Design, Analytics, Product, and IT, the Website Marketing Manager will lead website modernization initiatives, optimize conversion pathways, manage the website technology ecosystem, and ensure websites effectively support enterprise marketing campaigns and business goals.

Job Location: Hybrid, New York City preferred or Remote – USA

Main Responsibilities:

Website Strategy & Digital Experience

Develop and maintain the multi-year website strategy and roadmap across all brands.

Identify opportunities to improve customer experience, engagement, conversion, and lead generation.

Lead website redesigns, refreshes, migrations, and ongoing enhancement initiatives.

Define website governance, content standards, and best practices.

Prioritize enhancements based on customer insights, analytics, business impact, and strategic objectives.

Champion customer-first digital experiences throughout the website ecosystem.

Martech & Technology Ownership

Serve as marketing owner of the website technology stack.

Partner with IT and external vendors to evaluate, implement, and optimize website technologies.

Manage integrations across:

Analytics platforms

CRM systems

Marketing automation tools

Personalization platforms

Tag management systems

Experimentation tools

Lead capture solutions

Maintain roadmap for future martech investments and capabilities.

Ensure website platforms support scalability, performance, security, compliance, and accessibility requirements.

SEO & AI Search Optimization (AEO)

Partner with SEO specialists and content teams to develop organic growth strategies.

Lead implementation of technical SEO recommendations.

Support keyword, topic cluster, and content optimization efforts.

Build and execute AI search optimization strategies (AEO).

Monitor search engine and AI platform evolution and adjust strategies accordingly.

Drive improvements in:

Organic traffic

Search rankings

AI search visibility

Lead generation

Website engagement

Campaign & Landing Page Enablement

Partner with Brand, Performance Marketing, Lifecycle, and Content teams to support acquisition and retention campaigns.

Develop landing page strategies that improve campaign performance and conversion.

Recommend user journeys and website experiences that support business objectives.

Ensure campaign launches are supported with optimized digital experiences.

Establish testing and optimization plans for campaign-specific experiences.

Work with Design and Content teams to create high-performing landing pages and digital experiences.

Performance Measurement & Analytics

Establish website KPIs by brand, channel, and business objective.

Develop dashboards and reporting frameworks.

Monitor and communicate website performance including:

Traffic

Engagement

Conversion rates

Quote starts

Quote completions

Enrollment outcomes

SEO performance

Landing page effectiveness

Identify opportunities through data analysis and experimentation.

Present business recommendations backed by analytics and customer insights.

Cross-Functional Leadership

Partner closely with:

Brand Marketing

Performance Marketing

Content

Design

Lifecycle Marketing

Analytics

Product

IT

External Agencies

Lead cross-functional project teams for complex website initiatives.

Align stakeholders around priorities, timelines, business requirements, and success metrics.

Manage external agency and technology partner relationships where applicable.

Basic Qualifications:

4-6 years of experience in digital marketing, website marketing, digital product management, e-commerce, or related fields.

Experience managing large-scale marketing websites.

Strong understanding of:

Website strategy

SEO

AEO

UX/CX

Analytics

Conversion rate optimization

Martech ecosystems

Experience partnering with technical teams and IT organizations.

Strong project management and stakeholder management skills.

Experience translating business needs into technical requirements.

Analytical mindset with demonstrated ability to use data to drive decisions.

Preferred Qualifications:

Experience in insurance, financial services, healthcare, e-commerce, subscription businesses, or other regulated industries.

Experience with enterprise CMS platforms.

Experience managing agencies and third-party vendors.

Familiarity with:

GA4

GTM

CMS platforms

Marketing automation systems

A/B testing platforms

Personalization technologies

Experience supporting multi-brand organizations.

Compensation:

National base pay range: $101,372 - $126,715 per year. New York base pay range: $166,367 - $207,960 per year. This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is eligible for bonus. Base pay is one part of a total rewards package that includes the benefits listed below.

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#LI-Hybrid

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

Comprehensive full medical, dental and vision Insurance

Basic Life Insurance at no cost to the employee

Company paid short-term and long-term disability

12 weeks of 100% paid Parental Leave

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Retirement savings plan

Personal Paid Time Off

Paid holidays and company-wide Wellness Day off

Paid time off to volunteer at nonprofit organizations

Pet friendly office environment

Commuter Benefits