Sr Manager, Go-To-Market Strategy - Multifamily Channel

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.


 This role is within Chamberlain Group's Revenue group and leads the Multifamily channel go-to-market strategy. This role is responsible for developing, executing, measuring, and adapting the Multifamily channel strategy to scale partner revenue, increase share of wallet, and unlock profitable growth across the Multifamily professional channels. This role serves as a critical connector between Product, Sales, Marketing, and Operations, ensuring that go-to-market strategies are aligned with channel needs, competitive and market dynamics, and overall business objectives. This role establishes operational objectives, budgets, and performance requirements for the Multifamily go-to-market team, and leads and develops the team responsible for executing channel initiatives that accelerate acquisition, engagement, and monetization within the Multifamily professional channels. Requires 10+ years of experience in go-to-market strategy, channel operations, product marketing, or related roles, with a proven track record of driving growth in B2B or B2B2C environments, including experience in the multifamily, proptech, SaaS, or connected home ecosystems. Requires demonstrated experience leading and developing a team and a Bachelor's Degree in Business, Marketing, or a related field.

Essential Duties and Responsibilities

Define and own the Multifamily channel go-to-market strategy, including target segments, value propositions, and route-to-market model; adapt the strategy as performance and market conditions shift

Own the joint business planning process for the Multifamily channel across dealers, distributors, and strategic partners; set growth, profitability, and share targets and secure leadership alignment

Own Multifamily segmentation and partner strategy decisions, including dealer tiers, distributor models, and strategic partner selection; approve differentiated value propositions, selling stories, and partner economics by segment

Prioritize the Multifamily go-to-market initiative portfolio and make the tradeoff decisions on sequencing, funding, and scope; set Multifamily pricing, rebate, and program structures and approve the supporting business cases

Establish operational objectives, budgets, and performance requirements for the Multifamily go-to market team; own the governance cadence for channel initiatives, including stage gates, decision rights, and escalation

Direct Multifamily channel persona and enablement strategy, approving the sales tools, technical content, training, and collateral required to accelerate partner adoption at each stage of the buying and installation journey

Own the Multifamily channel opportunity and risk view across existing offers, new offer launches, and partner expansion; decide which items receive mitigation or growth investment

Set the definition of Multifamily channel success, including the metric set and targets; deliver channel strategy, performance, and investment reviews to senior leadership and act on performance insights to redirect programs and investment

Approve Multifamily inputs to the forecasting and demand planning process, including the promotional calendar and partner funding, to optimize consensus volume forecasts

Build and own executive-level relationships with key Multifamily partners and lead commercial negotiations on program terms; represent Chamberlain Group externally with partners, trade associations, and industry stakeholders

Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

Protect Chamberlain Group’s reputation by keeping information confidential

Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies

Contribute to the team effort by accomplishing related results and participating on projects as needed

Motivate and lead a high performance team by attracting, developing, engaging and retaining team members

Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies

Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications

Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values

Minimum Qualifications

Bachelor's Degree in Business, Marketing, or related field Experience

10+ years in Sales, Strategic Planning, Marketing, and/or Channel Management, with a focus on professional distribution, dealer, and installer channels in B2B or B2B2C environments

Experience in the multifamily, proptech, SaaS, or connected home ecosystems

Experience leading and developing a team, including performance management

Demonstrated ability to champion change and influence and facilitate results in a complex organization

Exceptional analytical and conceptual thinking skills; strong financial acumen, including budget ownership and business case approval

Strong results orientation with a proven track record of translating strategy into executable outcomes

Outstanding written and verbal communication and interpersonal skills; ability to communicate with and influence multiple layers of the organization, including Senior Leadership

High degree of comfort managing multiple, competing priorities in ambiguous, fast-paced environments

Preferred Qualifications

Master's or MBA Experience

Cross-functional background with IoT consumer products & services


The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

 Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence Recruiting@Chamberlain.com .

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.