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Mast - Jägermeister SE

Trade Marketing Manager Global Travel Retail (f/m/d)

Wolfenbüttel, Niedersachsen, Niedersachsen, Germany

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
DE
Work mode
On-site / unstated
First seen by hirly
26 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Wolfenbüttel, DE

Vollzeit

Mast-Jägermeister SE is a premium spirit producers producing in Germany. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots. We pride ourselves on successfully combining the great traditions of a family-owned company with innovative and exciting marketing strategies around the globe. Around 1000 dedicated employees worldwide contribute to the success of the unique herbal liqueur. Become part of our team.

Join our Global Travel Retail team based in Wolfenbüttel, Germany limited for 24 months as

Trade Marketing Manager Global Travel Retail (f/m/d)

Your key responsibilities: 

  • Support the development and implementation of the Global Travel Retail channel strategy
  • Develop and execute customer-specific trade marketing and activation plans aligned with brand and commercial objectives
  • Plan, coordinate, and evaluate customer promotions, product launches, and brand activations
  • Analyze customer performance, promotional effectiveness, sales data, and market developments to derive actionable recommendations
  • Conduct market, shopper, and competitive analyses to identify trends and business opportunities
  • Manage trade marketing projects in close cooperation with Sales, Marketing, brand teams, customers, and external partners
  • Coordinate the development and implementation of customer-specific marketing materials and point-of-sale solutions
  • Act as a key contact for brand owners and ensure alignment of global brand strategies within the Travel Retail environment

Your qualifications & skills:

  • Completed studies in Marketing, Business Administration, or a related field
  • Experience in Marketing, Trade Marketing preferably within Global Travel Retail or an international FMCG environment
  • Good understanding of premium brands, ideally within spirits, tobacco, luxury, beauty, or other premium consumer goods categories
  • Analytical mindset with experience in market and performance analysis, as well as a commercial and customer-oriented mindset
  • Understanding of digital marketing platforms and omnichannel activation
  • Fluent in English with strong communication and presentation skills
  • Advanced MS Office skills, particularly PowerPoint and Excel
  • Collaborative team player with the ability to work effectively across functions
  • Flexible and comfortable working in a fast-paced international environment
Original posting on Mast - Jägermeister SE's site ↗

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