User Lifecycle Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

We are looking for a Resurrection Manager who will lead strategies and programs that reactivate and retain lapsed or inconsistent GCash users. The role focuses on driving customer engagement, increasing app usage, and improving key lifecycle metrics through data-driven campaigns and cross-functional collaboration.

You will be responsible for the following:

Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users

Design data-driven programs to increase app visits, engagement, and transaction activity

Ensure achievement of resurrection and retention business KPIs through high-impact initiatives

Work closely with Digital Experience, Product, and Marketing Communications teams to build effective in-app journeys and campaigns

Lead end-to-end execution of segment-based marketing campaigns and go-to-market initiatives

Apply resurrection policies and principles across all relevant GCash programs

Analyze customer behavior and campaign performance using quantitative and qualitative data

Identify key drivers of user inactivity and develop programs to improve reactivation rates

Continuously optimize campaigns based on results, insights, and feedback

Collaborate with cross-functional teams and external partners to deliver programs effectively

Manage marketing investments (A&P) to ensure maximum impact and ROI.

We are looking for:

Bachelor’s degree in Business, Marketing, Management, or related field

At least 2 years of experience in customer lifecycle management, CRM, retention marketing, funnel management, or similar roles

Experience in fast-paced digital, app-based, fintech, or telecom environments is an advantage

Strong analytical skills with ability to use data to drive decisions and insights

Experience in campaign management, GTM execution, or product marketing is a plus

Knowledge of SQL or similar data tools is an advantage

Strong stakeholder management and cross-functional collaboration skills

Ability to manage multiple campaigns and adapt quickly in a fast-changing environment

Strong communication, problem-solving, and execution skills

Customer-centric mindset with focus on improving engagement and retention metrics

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package