VP International Marketing GSA (m/f/d)

(Full-time, permanent, starting as soon as possible, based in Berlin)

Releases of global artists shape culture far beyond borders — but their success in each market depends on how deeply they connect locally. In this role, you will help define how global artists and international repertoire become relevant, visible and successful across Germany, Austria and Switzerland, working closely with European Marketing teams across the region. Leading the GSA International Marketing team and cooperating closely with Marketing leads across the Continental Europe & Africa region, you will bring together strategic direction, local market insight, creativity and data-informed decision-making to turn global priorities into powerful local campaigns. If you combine strong leadership with global thinking, cultural understanding and a clear sense of what makes music resonate in the GSA market, we are looking for you!

What you do

You are responsible for International Marketing across the GSA region, setting the strategic direction for how global artists and international repertoire are marketed in Germany, Austria and Switzerland

You develop the overall marketing strategy for international artists and global releases in GSA, translating international campaign guidelines into tailored, culturally relevant GSA strategies

You lead and develop the GSA International Marketing team, setting clear priorities, roles and responsibilities while fostering close collaboration within the team and across local, regional and international interfaces

You steer local marketing campaigns for global superstars and international newcomers — from positioning and release planning to performance analysis — making international strategies effective in the GSA market

You prioritize artists, releases and marketing investments based on market potential, audience insights, streaming and social data, as well as cultural relevance in the respective markets

You work closely with international repertoire owners, labels and European Marketing teams across the region, representing GSA market needs and opportunities within the international network and ensuring strong local execution of global priorities

Together with Commercial Sales, Data, Digital, Media Relations, Promotion and other partners, you develop integrated campaigns that make international strategies locally relevant, visible and commercially successful in the GSA market

You build strong relationships with artists, managements, platforms and international partners, translating international priorities and campaign pushes into clear, locally relevant marketing and activation plans for the GSA market

You are responsible for budgets, resources and relevant KPIs, creating transparency around campaign progress, impact and learnings.

Who you are

You bring proven leadership and international marketing experience in the music or media industry, with a focus on international repertoire in a local market environment

You have successfully positioned international artists and global releases in local markets and understand how international campaigns become culturally relevant and effective in the GSA market

You understand the specific dynamics of the German, Austrian and Swiss markets and can translate global strategies convincingly into local market logic, audiences and activation measures

You have a broad, genre-spanning understanding of repertoire and a strong instinct for artist, audience, platform and cultural trends

You combine strategic thinking with strong executional drive, are highly confident in the digital landscape and can clearly prioritize and effectively steer different releases and market opportunities

You bring a deep understanding of the digital marketing landscape and the ability to translate emerging trends, platform dynamics and audience behavior into impactful innovative artist campaigns

You are a convincing and appreciative leader who provides direction, empowers others, brings different perspectives together and enables teams to succeed

You are a clear and confident communicator who knows how to adapt tone, message and level of detail to different audiences and stakeholder groups

You bring a strong business mindset and manage budgets, resources and partners with a clear focus on reach, relevance and commercial impact

You work in a data-informed way while maintaining a strong creative instinct for artists, music and cultural dynamics

You are business-fluent in written and spoken German and English and can communicate confidently in both languages

What we offer

A dynamic, international environment at one of the leading companies in music and entertainment

Opportunities to shape and grow artists on a global scale

A collaborative culture with passionate teams across markets

Flexible working models and a modern workplace setup (depending on location)

Competitive compensation and a range of local benefits tailored to your region

Access to a strong global network and development opportunities within Sony Music

How to Apply

Skip the formalities. We don’t need photos, personal background details or perfectly formatted applications.

• Show us who you are.
• What you’ve built.
• What you hear that others don’t.

Send us something that represents you — CV, playlist, projects, ideas — whatever tells your story best.

Sony Music sounds better with you

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