Watches & Fine Jewelry High-End Manager (Shanghai / Beijing)

The High-End Manager is responsible for building a sustainable High-End Business (HEB) ecosystem within the boutique by:

• •Developing and expanding a strong pipeline of High-End (HE) clients;
• •Elevating the High-End selling capabilities of the boutique team;
• •Driving long-term business growth beyond transactional sales.

This role acts as the in-boutique HEB leader and subject matter expert, partnering with Head of Boutique (HOB) to strengthen the boutique’s positioning in HE categories (HH, HJ, HJW and SR).

KEY RESPONSIBILITIES

1. High-End Clients Development & Pipeline Management

• •Build and manage a structured HE client pipeline, including: UHNW key clients, potential upgrade clients, new acquisition targets;
• •Define and drive client roadmap plans (12-month engagement strategy per key client);
• •Lead HE client acquisition through networking with Fashion /Mall /client referrals and external partnerships;
• •Monitor and optimize HE client conversion, retention and upgrade rates;
• •Partner with boutique team to activate and convert VIP client database;
• •Share client pipeline visibility and insights with HE Business Manager to support broader business planning.

2. Team Capability Development & Coaching

• •Drive a HE selling culture within the boutique;
• •Implement structured coaching routines: weekly case review (Wins & Misses); pre-event preparation and role play; on-floor coaching before client appointments;
• •Establish HE KPIs: increase number of team members engaging in HE selling, encourage cross-category selling and styling;
• •Promote try-on culture to enhance creation familiarity and confidence;
• •Identify and develop HE talents and successors.

3. High-End Business Development

• •Drive achievement of boutique HE sales targets through: pipeline conversion; client engagement strategies;
• •Focus on quality of sales, including: average transaction value; Bespoke/ Special Order opportunities; cross-category selling;
• •Ensure sustainable growth rather than short-term transactions.

4. Boutique Partnership & Governance

• •Act as strategic partner to HOB on HEB priorities;
• •Align on client strategy, event planning and resource allocation;
• •Collaborate with Fashion team to leverage and convert VIP clients;
• •Work in close partnership with HE Business Manager to align boutique HE strategy and priorities, contribute boutique insights on clients/ product needs;
• •Support national/ regional/ international events;
• •Contribute to a strong collaborative and performance-driven boutique environment.

5. High-End Experience & Client Engagement

• •Lead and elevate HE client experience standards;
• •Personally engage key clients during: appointments, events, exclusive experience (e.g. Salon, travel, OOB experience);
• •Coach team on storytelling, styling and emotional selling.

6. Merchandise & Business Insights

• •Partner with HOB and merchandising team to optimize HE assortment strategy in line with client profile and business priorities;
• •Drive a client-led merchandising approach, aligning key pieces with client pipeline and engagement plans;
• •Identify assortment opportunities and support stock optimization across boutiques to maximize business potential;
• •Monitor inventory performance and provide actionable insights to refine HE product strategy;
• •Share market and competitor insights.

REQUIREMENTS (what you can bring to the team)

Academic / Professional Qualifications

• •Secondary School Graduate. University graduate a plus;
• •GIA Gemologist is preferred;
• •Watch related certification is preferred;
• •Minimum 5 years’ experience of luxury retail supervisory experience with exposure to High-End Business.

Required Competencies

• •Client-centric & strategic thinking;
• •Coaching & people development;
• •Strong business acumen;
• •Collaboration & influence;
• •Long-term mindset with execution discipline.