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USV

30005952_CPD_TSM_Ahmedabad

Ahmedabad, Gujarat, India

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hirly's read of this role

Seniority
Mid level
Country
IN
Work mode
On-site / unstated
First seen by hirly
26 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

  • Execute the defined sales and marketing strategy to drive sales for Modern Trade & Cash & Carry stores in the assigned area
  • Implement strategies for different trade segments and ensure optimum utilisation of trade marketing resources
  • Implement a robust go-to-market strategy leveraging data analytics, optimising logistics, and fostering strong distributor partnerships to enhance distribution reach and ensure effective new product introductions
  • Assist in forecasting sales by analysing market potential for each brand and SKU
  • Monitor achievement of sales targets in the assigned area to meet revenue goals and increase market share
  • Conduct thorough market analysis to understand customer preferences, market trends, and competitive activities
  • Assist in developing effective stakeholder engagement strategies
  • Cascade the area targets into territorial targets by providing direction to Territory Sales Manager

Sales Management

  • Set achievable sales targets for the team and monitor progress to drive performance
  • Ensure optimal merchandising and strategic product placement in retail stores
  • Ensure volume growth by identifying new avenues for business across key customers
  • Approve all schemes and promotional activities as per the approval matrix
  • Implement advanced sales tools like Sales and Operations Planning (S&OP) and Sales Force Automation (SFA) to enhance distributor collaboration and efficiency
  • Plan promotional campaigns to boost brand visibility and sales
  • Assist in new product launches to ensure their success, from availability phase to the promotional phase
  • Conduct periodic review meetings with the team and provide updates to the Head Modern Trade
  • Adjust sales tactics and strategies based on market feedback and data analysis to optimise performance
  • Coordinate with marketing teams to align sales strategies and ensure consistency
  • Communicate sales performances, market analysis, strategic initiatives, and business projections to key stakeholders
Original posting on USV's site ↗

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