Account Director

The Account Director (AD) has responsibility for the day-to-day activity of the account. The AD’s role is to deliver quality service and ensure the Client’s expectations are met. The AD should have knowledge of the Client’s industry, market dynamic and competitive environment. They should be heavily involved in the preparation of strategic plans for the Client and should keep the Group Account Director informed of revenue-building opportunities. In addition, the AD is responsible for the growth of the AE he/she directly supervises.

MAJOR RESPONSIBILITIES

Account Leadership and Ownership

Responsible for the day-to-day activity of the account

Develop a strong relationship with his/her direct Client contacts

Demonstrate excellence leadership internally and externally

Provide a professional, comfortable, productive and fun environment

Strive for excellence, professionalism and quality

Strategy, Planning, Creative and Media

Assist in the development of the brand strategies and strategic plan

Direct preparation of Agency analyses on competitive and market landscape

Identify trends, launch new products, understand legal and social environment based on Client category

Participate in the planning process; external and internal brainstorming sessions

Facilitate and oversee all market research, agency recommendations and POVs, as well as major market research and planning presentations made by Account Planner

Work closely with integrated partners to ensure that Client needs and objectives are met

Prepare and review all major presentations by media department to Clients

Direct preparation of creative briefings to kick off creative development

Facilitate and oversee the information flowthrough the creative and production processes

Ensure that quality standards are met for all the Client’s creative needs

Supervise production specifications to meet Client expectations and Agency standards

Manage timelines and budgets

Ensure that creative accurately reflects Client’s and the business’ needs

Ensure that all issues are resolved to the satisfaction of Client and internal groups

Required Skills

Excellent communication skills

Strong presentation skills

Management/Leadership/Team skills

Sound qualitative & quantitative analytical skills

Knowledge of all agency functional areas; including production, media, research and database management areas

Creative and innovative strategic thinking

Preferred Qualifications

BA/BS degree required

6+ years of experience within the healthcare industry, with a minimum of 8-10 years account management experience

Strong integrated marketing experience