Account Executive, WKBW

Are you a motivated, competitive sales professional who thrives on winning new business and helping local brands grow? WKBW in Buffalo, NY is looking for a driven Account Executive to build relationships, close deals, and deliver impactful marketing solutions for local advertisers.

In this role, you’ll prospect, pitch, and partner with businesses to create results-focused advertising campaigns that reach the right audience at the right time. You’ll sell a powerful mix of broadcast and digital marketing solutions designed to drive awareness, engagement, and revenue.

Our offerings include social media advertising on Facebook and Instagram, Streaming Video (CTV/OTT), digital display, email targeting, and broadcast television — giving you a competitive portfolio to win in the marketplace and deliver real ROI for your clients.

If you’re goal-oriented, confident in your ability to sell, and excited by the challenge of growing accounts and building long-term client partnerships, this is your opportunity to make an impact and grow your career.

WHAT YOU'LL DO:

Sell advertising solutions to local and regional businesses and advertising agencies

Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment

In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available

Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers

Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers

Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals

Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due

Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels

Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

Build and maintain strong client relationships, which may include entertaining prospective and existing clients

Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts

Perform other duties as assigned

WHAT YOU'LL NEED:

BS/BA in related discipline preferred or equivalent years of experience

Generally 2+ years of proven sales success preferred

Experience in strategic account management, broadcast ratings and digital execution preferred

Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:

Highly self-motivated and goal focused

Highly creative and innovative thinker

Strong influencing, selling and upselling skills

Effective teamwork and collaboration skills

Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals

Exceptional verbal and written communication skills

Outstanding presentation abilities (in person/virtual, small/large groups, all levels)

Strong time management and organizational skills

Proficient with Microsoft Office (Word, Excel and PowerPoint)

Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

WHAT WE'LL OFFER:

Uncapped sales commission

Monthly allowance for mileage and cell phone

Extensive Scripps Sales Process training

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

WHERE YOU'LL LIVE, WORK AND PLAY:

Buffalo, New York is a city on the rise, combining rich history with modern revitalization. Located on the shores of Lake Erie and at the gateway to Niagara Falls, Buffalo offers an exceptional quality of life with affordable housing, vibrant neighborhoods, and a passionate community spirit. The city boasts a thriving food scene—famous for its wings, of course—along with craft breweries, farm-to-table restaurants, and diverse culinary options. Sports fans will love cheering on the Bills and Sabres, while culture enthusiasts can explore world-class architecture, including works by Frank Lloyd Wright, and a flourishing arts district. With four distinct seasons offering everything from summer festivals to winter sports, plus easy access to Toronto and the natural beauty of Western New York, Buffalo provides the perfect backdrop for both career growth and an active lifestyle.

#LI-SM2

#LI-Onsite

COMPENSATION RANGE:

Annual Salary: $50,000.00 - 53000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.

WHAT WE'LL OFFER:

Extensive Scripps Sales Process training

Uncapped sales commission

Monthly allowance for mileage and cell phone

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scr