Account Manager - Programmatic

The purpose of this role is to implement and execute Programmatic campaigns, Majorly using TTD & Dv360 platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Key Responsibilities:

Assist in the campaign setup, amendments , and creative check of programmatic advertising campaigns across various platforms.

Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.

Work closely with senior team members to meet client's objectives.

Pull reports from multiple platforms , analyze and update them on c ampaign performance reports.

Requirements – Must Have:

3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

Understanding and knowledge of DSPs ( e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms ( e.g. CM360, Flashtalking).

Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required .

Basic understanding of pixel and pixel management.

Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.

Requirements – Good to Have:

Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required .

Experience in an analytical, results-oriented environment with external customer interaction.

Attention to detail and a sense of accountability is required .

Platform Experience: Must Have:

3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes .

Additional Information

Works as a member of the team and cross-functional teams

Ability to lead/own internal & vendor meetings and communication.

Have an aptitude for basic mathematical concepts

Possess excellent verbal and written communication skills

Ability to prioritize tasks and meet all deadlines while producing quality.

Ability to aggregate and communicate data to support recommendations

Ability to follow through on assigned tasks with minimal supervision

Passion and curiosity for media, brands & digital activation

Flexible to work across different time zones/shifts (including night shift)

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent