Account Manager - St. Lucia Times

JOB SPECIFICATION & DESCRIPTION

JOB TITLE : Account Manager

COMPANY : St. Lucia Times

REPORTING TO : Sales & Marketing Manager

JOB PURPOSE : St. Lucia Times is seeking a dynamic, results-driven Account Manager to join our Sales & Marketing team. This role is ideal for a highly organized professional who thrives in a fast-paced media environment and is passionate about building strong client relationships and delivering exceptional service

Education and Required Skills

Bachelor's degree in Business, Marketing, or Communications, or related degree, or equivalent years of work-related experience.

Strong interpersonal and communication skills, both written and verbal.

Excellent organisational and time management skills, with the ability to prioritise tasks, multitask, and meet deadlines in a fast-paced environment.

Proficiency in using Google Suite (Docs, Slides, Sheets, etc.) and experience with customer relationship management (CRM) software.

Strong analytical and problem-solving skills.

Detail-oriented, with a focus on accuracy and quality in all aspects of work.

Self-motivated and able to work independently as well as collaboratively within a team.

Adaptability and flexibility to navigate changes in the industry and respond to client needs promptly.

Knowledge of the media and advertising industry, including current trends, competitor offerings, and best practices.

Commitment to continuous learning and staying informed about industry developments and emerging technologies.

A valid driver's license and access to reliable transportation for attending client meetings and events, as needed.

Main Duties and Responsibilities

Develop and maintain strong relationships with assigned clients to ensure their needs are met and to foster long-term partnerships.

Serve as the main point of contact between clients and the company, promptly addressing inquiries, concerns, and feedback.

Work with clients to understand their goals and create strategies using the company's media offerings.

Accurately and promptly process booking orders, Requests for Proposals (RFPs), media schedules, and advertising plans.

Create and process booking orders for Freelance Sales Representatives and liaise between freelancers and the Accounts department to ensure accurate invoice distribution and timely payments before advertisement publication.

Conduct regular customer satisfaction surveys and compile quarterly reports.

Monitor and respond to incoming sales emails and calls for ad bookings and RFPs promptly.

Ensure all contract requirements for assigned clients are fulfilled and renew contracts in a timely manner.

Identify and present upselling and cross-selling opportunities to clients for approval.

Collaborate with clients and internal teams to execute advertising campaigns on schedule and within budget, delivering publication proofs and performance reports promptly.

Work with content, marketing, and creative teams to develop advertising products and programs that align with clients' objectives.

Track client budgets, ensure all credits are utilised, and communicate proactively to maintain spending within agreed limits.

Continuously update the Customer Success Management (CSM) database with sales activities and opportunities.

Perform any other reasonable and related duties as assigned.

Assist in coordinating client appreciation and networking events, presentations, advertising specials and promotions.

Solicit the daily sales from each Sales Representative and update the Daily Sales Tracker accordingly.

CONFIDENTIALITY : You will be exposed to confidential and sensitive information and, therefore, you will be required to handle and keep such information in the strictest of confidence. A breach of this rule will result in disciplinary action being taken against you.

STANDARDS: You will be required to maintain a high standard of conduct in the company. This will extend to your interaction with all levels of staff in the company.

CUSTOMER SERVICE: To assist in maintaining the standards set by St. Lucia Times .

N.B. This document provides a high-level overview of your duties and responsibilities; it cannot detail all the related tasks that you will be expected to perform.