Analyst - Marketplace

Job Role: Analyst - Marketplace

You should apply if you have:

• •A deep curiosity about how eCommerce platforms work - not just how to use them, but what drives visibility, conversion, and ranking on Amazon, Flipkart, Blinkit, Zepto, and Instamart
• •Strong analytical instincts - you're comfortable with data and know how to move from numbers to a clear point of view
• •An ownership mindset - you want to own the metrics for a channel end-to-end, not just report on them
• •Attention to detail - you notice when a listing has a suboptimal title, when a keyword is missing, or when a rating trend is quietly turning negative
• •Structured thinking - you can break down a revenue drop or an ads performance issue into its component drivers without being told how
• •Comfort with both platform-level strategy (how to win on a channel) and execution-level detail (listing content, keywords, ads structure)
• •Ability to manage multiple platforms and workstreams simultaneously without losing rigour on any one of them

You should not apply if you:

• •Have never worked with or are not genuinely curious about eCommerce platforms and how they rank and convert products
• •Are comfortable producing reports but have no interest in diagnosing what the numbers mean or what to do about them
• •See listing optimisation, keyword research, and ads analysis as tactical grunt work rather than high-leverage analytical problems
• •Prefer working on one thing at a time - this role spans two platform types (marketplaces and quick commerce) with very different dynamics
• •Struggle with detail - missed keywords, wrong images, or stale content can cost significant revenue on these platforms
• •Are not comfortable doing root cause analysis when something goes wrong - this role requires you to find the why, not just report the what

Skills Required:

eCommerce & Platform Knowledge

• •Working knowledge of how Amazon and Flipkart marketplaces operate - ranking algorithms, Buy Box mechanics, ad formats, and search visibility levers
• •Understanding of quick commerce platforms (Blinkit, Zepto, Instamart) - how they differ from marketplaces in terms of inventory, visibility, and demand patterns
• •Familiarity with listing fundamentals - titles, bullet points, descriptions, A+ content, images, and how each element affects discoverability and conversion
• •Understanding of eCommerce advertising - Sponsored Products, Sponsored Brands, PDPs, and how to evaluate ad spend efficiency

Data & Analytical Skills

• •Proficiency in Excel / Google Sheets - pivot tables, dashboards, trend analysis, variance breakdowns
• •Ability to consolidate and reconcile data from multiple platform portals into a single coherent view
• •Comfort doing root cause analysis - breaking down a metric movement into its contributing drivers
• •Experience with or ability to learn BI tools (Power BI, Looker, Tableau) for reporting automation
• •Familiarity with keyword research tools - Helium 10, Jungle Scout, or platform-native search term reports

Process & Communication Skills

• •Ability to build and maintain SOPs for recurring tasks - listing audits, ads reviews, inventory checks, reporting cycles
• •Clear, structured reporting - can turn a complex multi-platform data set into an executive-ready summary with clear actions
• •Comfortable coordinating with supply chain, marketing, and catalogue teams to close gaps identified through analysis

What will you do?

Platform Ownership – Marketplaces & Quick Commerce

• •Track, monitor, and report on every key metric across these platforms - revenue, orders, conversion rate, traffic, visibility, ad spend, ACOS/ROAS, ratings, and reviews
• •Develop a deep understanding of how each platform's algorithm works and what levers move ranking, visibility, and conversion - and apply that understanding to drive decisions
• •Build and maintain a platform health dashboard that gives the team a real-time view of performance across all channels
• •Proactively flag risks - a drop in ratings, a loss of Buy Box, a spike in ad spend with no revenue uptick, a stockout on a top SKU - before they become material problems

Advertising Performance & Insights

• •Own the analysis of brand and product ads across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart ad formats
• •Go beyond reporting metrics - identify which campaigns, ad groups, keywords, and ASINs are driving efficient returns and which are wasting spend
• •Give clear, prioritised recommendations: what to scale, what to pause, what to restructure, and what to test next
• •Track share of voice and paid visibility trends for Nutrabay's key SKUs versus competitors
• •Work with the marketplace team to implement recommendations and measure the impact of changes made

Listing Optimisation & Content

• •Conduct regular audits of all product listings across platforms - titles, bullet points, descriptions, images, A+ content, and category placement
• •Identify and close gaps: missing keywords, weak titles, low-quality images, incomplete attributes, or content that doesn't reflect the current brand positioning
• •Own keyword research for all key SKUs - identify high-volume, high-relevance search terms and ensure they are embedded in listing content and ad targeting
• •Track listing quality scores and search rank for priority SKUs over time; identify what's moving and why
• •Collaborate with the catalogue and creative teams to brief and execute listing content improvements based on data

Competitor Research & Category Intelligence

• •Conduct regular competitive analysis across key categories - track competitor pricing, listing quality, ad aggression, ratings, and new product launches
• •Identify whitespace: keywords competitors are ranking for that Nutrabay is not, price points that are underserved, or content angles that are performing well in the category
• •Monitor category trends on quick commerce platforms - which SKUs are trending, which slots are most contested, and how Nutrabay's assortment maps to consumer demand patterns
• •Produce regular competitive intelligence briefs for the marketplace and marketing teams

Inventory, PO & Supply Chain Reporting

• •Consolidate and track inventory data across platforms - monitor stock levels for priority SKUs and flag stockout risks before they impact sales rank or ad performance
• •Build and maintain a PO and inventory tracker that gives the supply chain and marketplace teams a shared view of inbound stock, current levels, and days-of-cover
• •Identify patterns in stockouts or overstock situations - which SKUs, which platforms, which time periods - and work with supply chain to improve forecasting inputs
• •Track fulfilment metrics where available - in-stock rate, fill rate, return rate - and flag anomalies

Ratings, Reviews & Reputation Management

• •Own the ratings and reviews dashboard across all platforms - track average ratings, review velocity, and sentiment trends at SKU and category level
• •Identify SKUs with deteriorating ratings or a surge in negative reviews; diagnose the root cause (product, fulfilment, content mismatch) and flag to the relevant team
• •Monitor competitor ratings and review patterns to benchmark Nutrabay's standing in each category
• •Work with the customer experience and product teams to close the loop on recurring quality or expectation issues surfaced through reviews

Monthly Business Reporting & RCA

• •Own the monthly marketplace performance report - a consolidated, platform-wise view of revenue, growth, ad efficiency, listing health, and operational metrics
• •Every report must tell a story - what grew, what declined, why it happened, and what we're doing about it
• •Conduct structured root cause analyses (RCAs) for any significant metric movement - revenue drops, ACOS spikes, rating declines, traffic losses - with a clear hypothesis and action plan
• •Track report-driven action items and follow through to ensure decisions are executed before the next cycle
• •Continuously improve the reportin