APAC Field Marketer

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. As a Demand Generation Professional, you will execute omnichannel marketing journeys aligned to personas and focus products, driving pipeline objectives across all routes. You will collaborate with various teams to achieve campaign outcomes, leveraging your experience working with digital journeys and outbound account activation to deliver results. Your primary responsibilities will include: • Marketing Execution: Deliver target outcomes for focus products/personas through digital journeys and outbound account activation, working with sales and partners to achieve pipeline objectives. • Campaign Collaboration: Collaborate with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to achieve campaign outcomes and optimize channel mix. • Demand Planning: Support key events to build a full demand plan and follow-up strategy that boosts conversion, accelerating velocity through programmatic nurture programs. • Lead Management: Co-own the lead pass engine with Digital Sales, collaborating to pass leads to skilled, high-converting partners to improve yield. • Marketing Expertise: Act as a Marketing Subject Matter Expert for the aligned brand, providing enablement to partners on brand marketing strategy and campaign best practices. • Digital Marketing Experience: Exposure to executing omnichannel marketing journeys and delivering target outcomes for focus products/personas through digital journeys and outbound account activation. • Campaign Execution Skills: Ability to collaborate with various teams such as Paid media, Web, Innovation Studio, Email/Automation, and Social to achieve campaign outcomes and optimize channel mix. • Demand Generation Knowledge: Experience working with programmatic nurture programs to accelerate velocity and support key events to build a full demand plan and follow-up strategy. • Lead Management Expertise: Exposure to co-owning the lead pass engine with Digital Sales, collaborating to pass leads to skilled, high-converting partners to improve yield. • Marketing Strategy Understanding: Experience with brand marketing strategy, campaign best practices, and latest marketing materials to act as a Marketing Subject Matter Expert for the aligned brand. • Digital Marketing Tools: Exposure to executing omnichannel marketing journeys and delivering target outcomes for focus products/personas through digital journeys and outbound account activation. • Campaign Optimization: Ability to collaborate with various teams to achieve campaign outcomes and optimize channel mix. • Data Analysis Skills: Experience working with programmatic nurture programs to accelerate velocity and support key events to build a full demand plan and follow-up strategy. • Growth mindset with a focus on innovation and driving business results are the key behaviours required for this role. And always looking for ways to proactively problem solve to get campaigns to market faster. You should also have highly tuned communications and project management skills. • AI forward. You should also be able to leverage AI in daily workflow to produce work products faster and with higher quality and less people/handoffs required. • Experience working across APAC markets is advantageous. India Enterprise Operations Professional Bangalore, IN (0063) IBM India Private Limited