hirly
Sign inGet started free

Melco Resorts

Assistant Director, Media

City of Dreams Macau

See how you match this job — and similar ones. Free.

Upload your resume and hirly scores it against this role at Melco Resorts first, then against similar open jobs, and shows where you fit and why.

PDF or DOCX, up to 12MB. No sign-up to see your matches.

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

  • Keywords matched to this posting
  • Fit score before you apply
  • Cover letter included
Tailor my resume for this job →

Apply from your AI assistant

Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.

See how it works

Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.

hirly's read of this role

Seniority
Director
Country
MO
Work mode
On-site / unstated
First seen by hirly
1 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

REQ14292 Assistant Director, Media (Open)

POSITION SUMMARY:

Assistant Director, Media is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty.

PRIMARY RESPONSIBILITIES:

  • Work with line manager to lead collaborations with media and media agencies, leveraging resources to generate insights of target audiences and analyze competitors for Melco.
  • Develop and deliver media strategies including performance media, aligned with campaign objectives, create media planning guideline, and ensure media strategy implementation and performance measurement.
  • Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication.
  • Closely monitor campaign media spending, analyze, and verify media report data, attribute performance results and provide optimization plan proactively and timely, to ensure achievement of communication goals.
  • Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences.
  • Manage media budget and ensure efficiency.
  • Drive media team and agencies’ performance.

QUALIFICATIONS:

Experience

10 years + relevant experiences in media planning, buying, with at least 5 years inhouse working experiences.

Education & Language

  • Bachelor’s degree or above.
  • Excellent verbal and written communication in both Chinese and English.

Skills/Competencies

  • With strong strategic mindset
  • With deep understanding about both Mainland CN and rest key markets.
  • Highly organized and as a good communicator
  • Customer centric
  • Excellent time management and project management skills
  • Work collaboratively and communicate effectively with internal business units and external vendors
  • Very well organized with a proven ability to multi-task and problem-solving
  • Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
  • Leadership skills
Original posting on Melco Resorts's site ↗

Listed on hirly, a job board. hirly is not the employer: Melco Resorts is hiring for this role.

Similar jobs

Browse similar roles

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job