PUMA
Assistant Manager Concept VM
Local Office Bangalore
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hirly's read of this role
- Seniority
- Lead / management
- Country
- IN
- Work mode
- On-site / unstated
- First seen by hirly
- 27 Sept 2026
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the posting
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Position Summary :
Concept Design for Full price stores and FOC - Visual Merchandising
Responsible for maintaining window display of products across stores
Maintaining Product feel and look stories.
Fostering VM creativity at stores
Reports to : Senior Manager Brand and Retail Activations
Key Objectives:
Responsible for Window Display of key products across the stores
Maintaining support for Key Initiatives and product displays
Conceptualizing and designing spatial experiences for brand activations and events that bring campaigns to life while delivering engaging customer journeys.
Planning and Designing complete look and feel of the stores by creating stories, maintaining cost control and keeping up with the guidelines.
Creating display guidelines and technical guidelines for VM team and store teams.
Being a part of discussion with the Merchandising about the key products highlights and follow up on it.
Create prototypes and get Global approval for the innovative displays of the key initiatives of the month
Customer interaction touch points by creating stories and highlights inside the stores to maintain the feel of the stores.
Enabling QR Codes scanning for the customers to help them look for products online and get more information on it.
Planning complete season in coordination with Marketing and merchandising for a seamless flow of display in stores.
Seasonal upliftment of stores.
Key Performance Indicators:
Sell thru
RESEC – Window Campaign
Key initiatives and Zoning
Innovative Displays
Sell In’s Display
Cost Control
Stock Cover
Organizational Relationships:
Internal:
Merchandising
Marketing
Planning
External:
Vendors
YOUR TALENT
Eligibility Criteria And Functional Competencies Required:
Bachelor's degree in Design, Visual Merchandising or a related field.
3-4 years of experience in Visual Merchandising, Retail Design or Brand Experience + Spatial Design.
Strong understanding of retail design, customer journey and visual storytelling.
Proven experience in conceptualizing and executing window displays and in-store product presentations.
Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects etc); knowledge of 3D visualization and AutoCAD/Blender/SketchUp.
Ability to create technical drawings, display guidelines and execution manuals.
Experience in prototyping and developing innovative VM concepts within budget and timelines.
Strong project management, planning and cross-functional stakeholder management skills.
Good understanding of retail operations, merchandising and production processes.
Excellent communication, presentation and problem-solving skills.
Working knowledge of materials and fabrication, with the ability to design within defined budgets, timelines and production constraints.
Attention to detail with the ability to balance creativity and commercial objectives.
Willingness to travel for store visits, VM implementation and quality audits.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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