Assistant Manager – Digital Marketing

Lead the Team. Own the Strategy. Drive Growth.

At Stratist, we help hospitals, clinics, healthcare brands and growing organisations build predictable growth through strategy, technology, marketing and execution.

We’re looking for an Assistant Manager – Digital Marketing who can take ownership of our digital marketing function and lead a team of digital marketers and related team members.

This is not just a campaign management role.

You will be responsible for leading people, managing client accounts, shaping digital strategies, reviewing campaign performance, solving problems and ensuring the team consistently delivers measurable business outcomes.

You’ll be the bridge between strategy and execution.

Your Core Responsibility

• Lead the Digital Marketing Team
• You will manage and guide a group of:

Digital Marketing Executives

Performance Marketers

Content & Social Media team members

Creative team members, where required

CRM / Lead Management team members

Other marketing resources associated with assigned accounts

Your responsibility will be to ensure that the team has:

Clear goals → Clear priorities → Clear ownership → Strong execution → Measurable outcomes

01 — TEAM LEADERSHIP

You will be responsible for the day-to-day leadership and performance of the digital marketing team.

You’ll:

Allocate campaigns, accounts and tasks to team members

Set priorities and timelines

Review daily/weekly work progress

Monitor individual and team performance

Conduct regular performance reviews

Guide team members on campaign strategy and execution

Identify skill gaps and training requirements

Mentor junior marketers

Help team members solve campaign and execution challenges

Build a culture of ownership and accountability

Escalate and resolve operational issues when required

You won’t just manage tasks.

You’ll be responsible for developing people.

02 — DIGITAL MARKETING STRATEGY

You will lead the planning and execution of digital marketing strategies across client accounts.

This includes:

Google Ads

Meta Ads

YouTube

Social Media

Remarketing

Lead Generation

Patient Acquisition

Appointment Booking Campaigns

WhatsApp Marketing

Email & SMS Marketing

CRM-based marketing

You’ll work with the strategy team to translate business objectives into clear digital marketing plans, budgets, campaigns and KPIs.

03 — PERFORMANCE & CAMPAIGN OWNERSHIP

You will oversee campaign performance across the team.

You’ll review:

CPL

CAC

ROAS

CTR

CPC

Conversion Rate

Lead Quality

Appointment Conversion

Revenue / Campaign ROI

Your role is not to personally operate every campaign.

Your role is to ensure the right people are operating the right campaigns in the right way.

You will review performance, identify issues and ensure corrective action is taken.

04 — CAMPAIGN REVIEW & OPTIMISATION

You’ll conduct regular campaign and account reviews.

You’ll ask:

• What is working?
• What isn't working?
• Why?
• What should we change?
• Who owns the next action?
• When should we see the impact?

You’ll oversee:

Campaign optimisation

Audience strategy

Budget allocation

Creative performance

Landing page performance

Funnel performance

Lead quality

Conversion rates

A/B testing

Remarketing strategies

05 — FULL-FUNNEL OWNERSHIP

At Stratist, we don't look at marketing as simply:

Ad → Lead

We look at:

Audience → Ad → Landing Page → Lead → CRM → Follow-up → Appointment → Patient → Revenue

You’ll work with the relevant teams to identify gaps across the funnel.

This may include:

Landing page optimisation

Lead source tracking

CRM workflows

Lead nurturing

WhatsApp campaigns

Remarketing

Sales/operations coordination

Lead quality analysis

Conversion optimisation

06 — LEAD CREATIVE & CONTENT COLLABORATION

Digital marketing doesn't work in isolation.

You’ll work closely with:

Graphic Designers

Video Editors

Content Writers

Creative Leads

CRM Team

Developers

Strategy Team

You’ll provide marketing insights that help the creative team develop better-performing campaigns and content.

You’ll also review whether creative output is aligned with:

Campaign objectives

Target audience

Brand positioning

Platform requirements

Performance insights

07 — CLIENT MANAGEMENT

You may act as the digital marketing point of contact for assigned clients.

You’ll:

Understand client business objectives

Participate in client meetings

Present campaign performance

Explain performance metrics and insights

Recommend marketing actions

Manage expectations

Coordinate internal teams