Associate- Brand Management

Job Role: Associate Brand Management

You should apply if you

• •Are genuinely obsessed with social media - you spend time understanding why content works, not just consuming it.
• •Know the Indian creator landscape well: who the big fitness and wellness creators are, what makes them resonate, and how brand deals typically work.
• •Have strong writing skills - you can craft a caption, a brief, or an email pitch without much hand-holding.
• •Are highly organised and can manage multiple tasks, timelines, and conversations without dropping the ball.
• •Have done any internship, college project, or personal initiative in marketing, content, social media, or PR - even small ones count.
• •Are passionate about health, fitness, or nutrition - you follow this world closely and have opinions about it.
• •Are eager to learn fast, take ownership early, and work in a high-energy startup environment.

You should apply if you have:

• •A genuine passion for brand building and an intuitive sense of what makes content resonate with an audience.
• •Experience working on marketing campaigns end-to-end - from ideation to execution to measurement.
• •Comfort managing external partners - creators, agencies, vendors - and keeping multiple workstreams on track.
• •A data-informed mindset - you use numbers to make decisions, not just to report after the fact.
• •A self-starter attitude with the ability to operate independently in a zero-to-one environment.
• •Curiosity about the health, fitness, and nutrition space and an awareness of trends shaping the category.
• •Strong organisational skills and attention to detail to manage timelines, budgets, and deliverables.

You should not apply if you:

• •Are looking for a highly structured role with established playbooks - we are building them from scratch.
• •Prefer to own a single channel or function rather than get your hands dirty across the brand.
• •Are uncomfortable with ambiguity, iteration, and fast-changing priorities.
• •Need a large team or big budgets to drive results rather than using creativity and hustle.
• •Are hesitant to take ownership and be accountable for outcomes.

Skills Required:

Brand storytelling & campaign development

Creator/influencer management & partnership execution

Social media content creation & platform-native formats (Instagram, YouTube, LinkedIn)

Campaign performance tracking & reporting

Vendor & agency coordination

Strong written communication & creative briefing

Excel / Google Sheets for data and reporting

What will you do?

Support the development and execution of brand campaigns across digital and offline channels.

Identify, onboard, and manage creator and influencer partnerships aligned to brand objectives.

Brief internal and external teams on brand messaging, creative direction, and campaign goals.

Plan and create social media content - including captions, briefs for creatives, and platform-specific formats - to build consistent brand presence.

Track campaign performance across reach, engagement, and conversions - and present learnings clearly.

Collaborate with the design and content teams to produce creatives suited to each platform and format.

Stay on top of platform trends, competitor activity, and category developments to keep the brand relevant.

Continuously iterate on what's working and flag opportunities to sharpen brand positioning.

Work Experience:

1–3 years

Working Days:

Monday – Friday

Location:

Golf Course Road, Gurugram, Haryana (Work from Office)

Perks:

Friendly atmosphere

High learning & personal growth opportunity

Flexible timings

Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers and our family is constantly growing.

We have built a complex and high-converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding: We raised $5 Million in a Series A funding round.

Nutrabay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, colour, gender identity or expression, genetic information, marital status, medical condition, national origin, political affiliation, race, ethnicity, religion or any other characteristic protected by applicable local laws, regulations and ordinances.