Associate - Content & Design

Associate, Content & Design

About the organization:

The Antara Foundation (TAF) envisions a world where women and children do not suffer from preventable health conditions. We believe that every mother and each child deserves an equal start to a healthy life. We support the public health system deliver solutions at scale, to improve maternal and child health outcomes, by partnering with government and communities. Interventions of The Antara Foundation follow two closely integrated paths: to help the government system deliver better quality health care to the community and to support the community to mobilize and seek better health outcomes.

For more information visit www.antarafoundation.org

About the Digital Public Health Program

TAF’s Digital Public Health Program (DPHP) is building the next generation of scalable, interoperable digital health systems, combining conversational AI, WhatsApp-based workflow automation, data pipelines, and decision-support tools. These systems are designed for real-world, low-resource settings and aim to support frontline workers and health systems in delivering timely, high-quality care.

We are an early-stage but rapidly scaling team, building at the intersection of public health, technology, and behaviour change. This requires individuals who can take ownership, solve problems independently, learn quickly, and operate comfortably in ambiguity while shaping evolving systems.

Role Overview

This role sits at the intersection of public health, communication, and digital systems. You will design how information is delivered to frontline workers and communities across chat-based interfaces, visuals, and short media formats. The role requires the ability to translate complex health information into simple, actionable, and engaging formats that work in low-literacy, real-world contexts, while increasingly leveraging AI tools to scale content creation.

What you will do

• •Create multi-format communication systems:
• •Chat-based content (nudges, scripts, conversational flows)
• •Visuals (infographics, job aids, WhatsApp creatives, stickers)
• •Short audio/video content
• •Translate public health protocols into:
• •Simple, actionable messaging
• •Structured conversational logic
• •Design low-literacy-friendly communication assets
• •Use AI tools to generate and adapt content
• •Work with domain and product teams to ensure accuracy and usability
• •Continuously improve content using user feedback and data

Experience & Qualifications

• •2–6 years in communications, content, design, or related roles
• •Bachelor’s/Master’s in Communications, Design, or related fields
• •Experience in one or more:
• •Behaviour change communication (IEC/BCC/SBCC)
• •Digital content (chatbots, IVR, scripts)
• •Visual design (infographics, job aids)
• •Tools: Canva, Figma, Adobe and similar content creation tools
• •Familiarity with AI tools, MCPs for content creation

Who we are looking for

• •Individuals who have already worked on content creation for similar digital and AI systems and solutions
• •Comfortable working with digital tools, AI-assisted workflows, and structured systems
• •Strong ownership and ability to operate in low-structure, high-impact environments
• •Builders who can figure things out, move fast, and continuously improve systems

We are committed to building a thoughtful and diverse team across roles and levels, and encourage candidates with varied backgrounds and perspectives to apply.

This is an onsite role based in Delhi