Associate Director, Social

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

3225 - Associate Director, Social

Role Summary and Impact

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon .

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles , and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic Associate Director, Social to join our OpenDoor team. This is a full-time position located in London, responsible for leading all RMI (Reputation, Marketing and Insights) Paid Social activity across EMEA. The role plays a pivotal part in delivering consistent, high-quality Paid Social execution, operational governance, and strategic partnership with Amazon.

RESPONSIBILITIES

Campaign Management

Lead the Paid Social strategy across all EMEA RMI markets, ensuring activity aligns with broader communications, digital and business objectives while continually evolving the Paid Social capability.

Lead campaign analysis, translating performance into commercially meaningful insights and strategic recommendations presented through weekly reviews, QBRs and annual business reviews.

You will be responsible for all RMI Paid Social activities end to end across the business, across all markets and within the Offshore hub Poland.

You will be the ultimate person in charge to see through all from planning to activation via Wrike for all markets within paid social, ensure tools like Co-pilot, Optimisation tools and the correct social platforms are used for the correct RTB.

You will act as a trainer of onshore and offshore programmatic teams ensuring everyone is working in the Amazon way of delivering paid social.

You will lead paid social analysis, optimization recommendations and test and learn approaches – both designed and deploying with the team.

You will be the ultimate lead for ensuring

You will work closely with the implementational planning team and the comms design team to create media plans which drive success for RMI.

Build effective media plans to organize campaign actions and goals

Oversee and ensure best-in-class campaign activation, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.

Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting offshore hub, executives, and managers, across Amazon.

Create templates and proven methodologies for optimisation approach for key buying tactics and optimisation logs.

Lead the Paid Social strategy across all EMEA RMI markets, ensuring alignment with client business objectives and wider communications planning.

Translate campaign performance into actionable insights and strategic recommendations, driving continuous optimisation and measurable business outcomes.

Develop regional testing roadmaps covering audiences, creative, bidding, measurement and platform innovation.

Client & Partner Management

This role requires managing stakeholders across the RMI business unit. You will foster strong cross-team relationships while empowering junior managers to take ownership of conversations, establish trust, and reinforce the quality of our programmatic practice.

Be the trusted advisor on media and technology developments that influence our client’s business, making recommendations to improve the client’s business through tech developments

Integrate our paid social outcomes within the broader media mix modeling work to drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.

Build and maintain senior relationships with Meta, LinkedIn, TikTok and key media partners to unlock innovation and beta opportunities.

Understand the products and solutions that could be relevant for clients that have been developed within the group.

Champion innovation by identifying new platform capabilities, creative opportunities and automation solutions.

People Management

The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.

To support and nurture junior & global hub employees, ensuring their training and development needs are constantly evaluated and fulfilled.

Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency PR and communications.

Lead, coach and develop the Paid Social Account Manager, fostering a high performing and collaborative culture.

Develop playbooks, training programs and operational guidance to ensure consistent delivery Own end to end delivery of Paid Social campaigns from planning through activation, optimisation and reporting across all markets.

Operational Excellence

Own regional Paid Social governance, operational processes and documentation.

Collaborate with planning, analytics, creative and measurement teams to deliver integrated Paid Social solutions.

Ensure best in class campaign execution through robust governance, quality assurance, audience integrity and naming conventions.

Ensure financial accuracy, process compliance and adherence to agreed operational standards throughout the campaign lifecycle.

Continuously improve workflows, automation and quality control to drive efficiency and consistency.

Contribute to thought leadership through POVs, best practice documentation and cross market knowledge sharing.

Identify opportunities to improve operational efficiency, introduce new capabilities and cre