Associate, Integrated Investment

Job Description

Who We Are

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service . Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Digital Media Strategy – 10%

Collaborate with Assistants and Senior Associates, and Supervisors for strategy and plan development

Identify how digital strategy fits into overall brand communication goals

Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis of competitive landscape, target /audience digital consumption support, plan development and reporting

Participate in team brainstorms to kick off plan and consideration set development

Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge

Contribute to the creation and presentation of media specific documents such as media plans, objectives and strateg y decks, and other related functions

Media Negotiating & Buying – 30%

Gather rates for planning costs

Effectively negotiate & steward buys across multiple accounts

Analyze daypart mixes and pricing within plans

Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations

Oversee accuracy of plan details and insertion orders within internal systems tool

Maintain collaboration with key contacts during planning process, including Partners, Creative Agencies , Paid Social and Programmatic

Campaign Management & Execution – 20%

Set up campaigns in Prisma and SBMS

Implement site tagging, ensuring all first- and third-party trafficking is properly executed

Issue specs documents , IOs, and ensure all materials are received from creative agency

Oversee creation of campaign post launch information ( i.e. screenshots, links and placement information) to demonstrate proof of placement for clients

Work alongside assistant associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety

Manage market budgets and deliverables (GRPs, impressions, response data)

React quickly to campaign results, and implement required optimizations as directed

Assist account manager with budget maintenance, clearance spreadsheets and other campaign data

Ensure all deals are delivering throughout the flight

Participate in campaign results meetings/calls with client and strategy teams

Reporting & Analysis - 20%

Monitor and report on media campaigns on an ongoing basis, communicating optimization opportunities and challenges to internal teams and media partners

Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Analyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the B usiness Solutions team

Reconciliation – 10%

Work with Assistant to r econcile monthly invoices and track all monthly totals by deal

Work with the billing department to make sure all invoices have been correctly input

Work through discrepancies with the respective partner (s)

Relationship Management & Mentorship - 10%

Help to train Assistants and onboard new Associates

Delegate and provide real time feedback to direct report(s)

Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments ( Business Solutions, Traffic, Ad Ops, Billing ) as well as external partners

Effectively manage up and down, collaborate with your Senior Associate and Supervisor o n day-to-day account activities, status , and deliverables

Who You Are

Interested in the video and digital landscape

Have a data powered mindset

C omfortable working within large sets of data and numbers

A problem solver with foresight and the ability to develop creative solutions

Results oriented; consistently motivated, proactive, and resourceful

A strong, effective communicator and team player

Detail oriented with commitment to follow through

An independent worker with effective time management and organizational skills

Flexible and able to succeed in a fast-paced environment

An individual who takes pride in ownership of work and demonstrates accountability

Ability to mentor and teach team members

Motivated and eager to lear n

An advocate for and supporter of diversity, equity and inclusion

Preferred Skills & Experience

Experience working in fast-paced advertising/marketing environment

1- 2 years’ experience related to active buying and planning

Experience with national buying across the linear and digital landscape

Background in analyzing and managing buys towards campaign performance metrics

Strong proficiency in Media Math

Experience using Prisma

Knowledge of various channels and buying methods (video, display, programmatic, social)

Familiarity with marketing principles, analytics and concepts

Confidence within Microsoft Office Suite especially Excel and PowerPoint

Experience in negotiating and constructing digital media plans

Competence within systems and tools related to the media planning process ( i.e. media management system, billing system, competitive and targeting tools)

Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)

#LI-LT1 #LI-hybrid

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.