Associate Marketing Director, ADC India

JOB DESCRIPTION:

ROLE DESCRIPTION

• •Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.
• •Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.
• •Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.

KEY RESPONSIBILITIES

• •Develop and execute long-term marketing strategies that align with global and area objectives.
• •Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development.
• •Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.
• •Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.
• •Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.
• •Lead development of marketing insights/slides for annual planning, business reviews and LBE.
• •Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.
• •Ensure marketing compliance with all legal and regulatory requirements.
• •Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.
• •Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale.
• •Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team.

QUALIFICATIONs & EXPERIENCE

• •Bachelor’s degree in business management, Science or other relevant fields. Advanced Degree such as MBA a plus.
• •10 to 15 years’ relevant experience in Marketing or Brand Management, preferably in the pharmaceutical, medical device or consumer health industry.
• •Proven track record in developing and executing integrated marketing plans, preferably with omni-channel marketing experience.
• •More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals.
• •Proven ability to influence senior-level stakeholders and skillfully communication with insights and data.
• •Excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders.
• •Familiar with MS Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM platforms (Veeva Vault, Salesforce etc.).

CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE

• •Lead long-term marketing planning within a local market.
• •Lead alignment efforts with marketing with sales, medical, and commercial teams.
• •Use advanced analytics to optimize marketing execution.
• •Allocate and optimize marketing budgets.
• •Manage and mentor marketing professionals at different levels.

KEY COMPETENCIES

• •Customer centricity
• •Insights- driven
• •Brand building & strategy
• •Product marketing
• •Developing self & others

• •Commercial acumen
• •Effective communication & influence
• •Executional excellence
• •Digital engagement
• •Advertising and/or HCP marketing

The base pay for this position is

N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ADC Diabetes Care

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)