Biz Tech Leader, Amazon DSP – India, Amazon DSP - India Advertising

Amazon Advertising is one of the fastest-growing business units at Amazon, operating at the intersection of e-commerce and advertising. Amazon DSP (Demand-Side Platform) enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon properties, helping them reach relevant audiences across the open web and Amazon-owned inventory. We believe that advertising, when done well, enhances the customer experience and generates positive ROI for our advertising partners.

• Key job responsibilities
• We are looking for a Biz Tech Leader to own and scale the Amazon DSP business in India. This is a high-impact role that combines technology, business development, and revenue growth. The ideal candidate brings deep expertise in digital advertising and programmatic ecosystems, with a proven track record of building and scaling ad-tech businesses. You will own the P&L for your product area, drive publisher supply acquisition, demand strategies, and partner closely with product, engineering, and frontline sales teams to build differentiated capabilities for the India market.
• You will work with a dedicated product and engineering team and collaborate extensively with WW Ads, India Sales & Account Management, and cross-functional stakeholders. You will be responsible for establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, publisher partnerships, and revenue growth. You will drive key business and CX metrics including advertising revenue, DSP utilization, fill rates, yield optimization, and ad relevance.

• ● Revenue & P&L Ownership: Own the Amazon DSP India revenue targets. Define and execute strategies to grow programmatic advertising revenue across display and video ad formats.
• ● Publisher Supply & Business Development: Lead publisher acquisition strategy for the India market. Build and scale relationships with premium publishers to expand inventory supply on the Amazon DSP network.
• ● Demand Generation: Partner with Sales, Account Management, and Marketing teams to drive advertiser adoption of Amazon DSP. Develop go-to-market strategies for new ad products and formats.
• ● Programmatic Strategy: Define the India DSP product and business roadmap leveraging deep understanding of programmatic buying, real-time bidding (RTB), private marketplaces (PMP), and programmatic guaranteed deals.
• ● Ad Format Innovation: Drive adoption and growth of display, video, audio, and emerging ad formats. Identify market-specific opportunities for India.
• ● Technology & Product Partnership: Collaborate with product management and engineering teams to influence the product roadmap, prioritize India-specific feature development, and ensure technical capabilities align with business growth aspirations.
• ● Metrics & Analytics: Establish and monitor key performance indicators including fill rate, eCPM, revenue yield, advertiser ROAS, omnichannel, publisher monetization, and campaign delivery metrics.
• ● Stakeholder Management: Engage with WW Ads leadership, India Ads leadership, Demand teams, and external partners to align on strategy and execution.

• About the team
• The Amazon DSP India team's north star is to make Amazon DSP the partner of choice for customers seeking to achieve their performance marketing and branding objectives. We operate in a fast-paced, high-growth environment where we continuously build and enhance product capabilities to improve shopper engagement and advertiser experience. The team works on programmatic advertising, combining Amazon's unique audience insights with world-class ad-tech infrastructure to deliver measurable outcomes for advertisers and publishers alike.

Basic qualifications

• - Bachelor's degree or equivalent
• - 10+ years of experience in digital advertising, ad-tech, or programmatic media buying/selling
• - 5+ years of experience in revenue-generating roles with direct P&L ownership
• - Deep understanding of DSP/SSP ecosystems, programmatic buying (RTB, PMP, Programmatic Guaranteed), ad exchanges, and ad-serving technologies
• - Proven experience in ad networks, publisher supply management, demand generation, and/or ad sales
• - Strong expertise in display and video ad formats, campaign management, metrics, and yield optimization
• - 4+ years of experience in business development, specifically in publisher acquisition or supply-side partnerships, and agency partnerships.
• - Bachelor's degree in Engineering, Business, or related field; MBA preferred
• - 5+ years of team management experience

Preferred qualifications

• - Past experience in product management and/or engineering roles within ad-tech companies or platforms
• - Experience building or scaling a DSP, SSP, ad exchange, or ad network from the ground up
• - Familiarity with Amazon Advertising products (Sponsored Ads, Amazon DSP, Amazon Publisher Services)
• - Experience working in the India digital advertising market with knowledge of local publisher landscape, regulatory environment, and advertiser ecosystem
• - Experience delivering technology products and services in a high-growth environment
• - Strong analytical skills with the ability to use data to drive decisions and measure business impact
• - Excellent communication skills with the ability to influence senior leadership and external partners

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