Brand Director - Home Care

If you’re an entrepreneurial brand builder who loves turning big ideas into global FMCG brands, this is your opportunity to pioneer ZURU Edge’s newest vertical and build something from the ground up!

About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

• Role Purpose & Overview
• Serving as the strategic marketing leader for ZURU Edge’s Home Care vertical, this role requires a strategic, commercially minded, creatively driven and culturally attuned Marketing Leader.

In this role, you will lead the global marketing strategy across ZURU Edge’s Home Care brand portfolio, with one brand already in market and a pipeline of three further brands preparing to launch.

You’ll build each into a category-defining brand, while shaping a high-performing global marketing function across brands already on shelf and brands yet to exist. This is a pivotal leadership role for a high-level brand builder and 0-to-1 launcher who wants to build a high-performing global team and deliver excellence across every marketing touchpoint.

Roles & Responsibilities

Strategic Brand & Portfolio Leadership

Define and lead the global marketing strategy across ZURU Edge’s Home Care portfolio –from the in-market brand to new brands moving through concept, positioning and launch ensuring each builds long-term equity while delivering short-term commercial performance

Act as the strategic steward of the portfolio, ensuring clear, differentiated positioning and consistency for every brand across consumer and retail channels and all brand touchpoints from packaging and campaigns, to retail and digital experiences.

Lead all brand and media planning across all facets of the marketing eco-system with focus on your Tier 1 Markets as priority,

Strategically manage and execute how this is then cascaded through to Tier 2 and Tier 3 markets respectively and deployed in impactful ways.

Build, rationalize and manage annual marketing budgets across the portfolio, ensuring clear and principled strategic prioritization + disciplined investment across brands and touchpoints

Team Leadership + Marketing Operations

Build and lead a high-performing marketing team that consistently delivers excellence to internal and external stakeholders, by:

Coaching, mentoring and developing existing team members to create a culture for high performance, creative excellence and operational efficiency.

Setting clear expectations and empowering team members through strong process, role clarity and creative inspiration, driving momentum across marketing and cross functional teams.

Overseeing team workflow in line with wider business priorities.

Proactively anticipate growth needs for the Home Care marketing team as new brands come online, leading all recruitment and building a pipeline for future talent.

Contribute to knowledge-sharing and capability building across the wider ZURU marketing community

Cross-Functional Collaboration + Commercial Alignment

Work closely with Sales and Commercial to ensure brand plans support retail growth, align with launch calendars, and deliver against retailer priorities

Partner with our largest accounts, ensuring our marketing execution (both shopper and ATL), delivers against our KPIs and focal points.

You guide trade marketing and shopper strategies, ensuring they align with brand platforms and brand DNA and will successfully drive conversion at shelf and online

Actively contribute to cross-pollination across verticals, sharing insights, tools, and strategies that benefit the broader ZURU ecosystem

Innovation, Creativity & AI-Driven Marketing

Champion the integration of emerging technologies and AI tools to enhance content development, trend analysis, performance tracking, influencer vetting, and output across the marketing function

Lead a test-learn-scale approach to continuously elevate marketing effectiveness and agility across all workstreams

Leverage platforms such as GWI, Google Insights, Nielsen, Numerator, TikTok, and Tracksuit to inform brand strategy, campaign strategy and to build sophisticated media and audience segmentation plans

What You'll Bring

10-12+ years brand marketing experience from brand or agency roles, ideally including time with a global FMCG house experience

Experience in consumer goods or retail, with category knowledge of home care and/or laundry, and an understanding of fast-paced, commoditised categories

Solid foundations of all core tenants of marketing: strategic planning, media & digital strategy, consumer insights & understanding, social media and content

Experience building & executing trade marketing strategies end-to-end, across a multi-brand portfolio

Established people and team leader, with a proven ability to lead, motivate and grow a team of high performers across multiple brand teams

Hands-on, cross-functional collaborator with experience taking brands from 0-to-1 launch through to scale, globally

Exceptional storytelling and communication skills, with the ability to inspire teams and stakeholders around a shared portfolio vision

Ability to accurately manage & drive ROI from marketing budgets across a multi-brand portfolio

Thrive in a fast-paced, start-up culture, with a curiosity to test new ways of approaching things

Excited to work cross functionally, including with global teams across US, EU, AU and more

You're excited to contribute to our office culture! This is based in the Auckland office of ZURU.

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com .

WHAT WE OFFER

🌱 Culture for Growth

🧘 Health Benefits

🌎 Global Opportunities

💡 Surrounded by an A Player Team

💰 Competitive Remuneration

🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Reimagining tomorrow 🚀

https://zuru.com/ | #LI-JK1

We are actively reviewing applications for this role. If your background and experience align with what we are looking for, our Talent team will reach out directly.

A note to recruitment agencies : Kindly do not send unsolicited CVs. Any candidate submissions made without a signed agr