Brand Manager

Job Description Summary:

• KISS is seeking a strategic, commercially minded Brand Manager to lead planning and go-to-market execution for the nail portfolio. This role sits at the intersection of product, marketing, and retail — translating consumer insights and brand strategy into campaigns, channel plans, and product narratives that drive growth across mass, drug, e-commerce, and specialty channels.
• The ideal candidate combines analytical rigor with creative instinct: equally at home reading a retailer sell-in deck and a digital marketing brief, with a clear understanding of how to build brands in a digital-first, influencer-driven beauty landscape — including paid social, content strategy, platform execution, and performance analytics.

Job Description:

Responsibilities:

Category Strategy & Brand Planning

Own the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends

Strong commercial acumen: comfortable with sell-in decks, P&L frameworks, and retail performance data

Identify white space opportunities through consumer research, competitive analysis, and trend intelligence

Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows

Market & Competitive Intelligence

Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance

Track beauty , Fashion and nail trends, influencer activity, and platform behaviors — feeding actionable insights back into planning cycles

Lead consumer insight synthesis in close collaboration with eCommerce, Retail, and Social teams

Product Development

Drive the end-to-end product development process from concept to launch — encompassing ideation, packaging, pricing, positioning, and go-to-market planning

Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations

Digital Marketing

• •Plan and execute paid digital campaigns in partnership with media and performance teams; define targeting, creative brief, and KPIs
• •Monitor campaign performance and analytics dashboards across all digital channels; leverage data insights to optimize content, targeting, and spend in real time

QUALIFICATIONS

Required

6–10 years of progressive experience in brand management, product marketing, or category strategy — preferably in beauty, fashion, personal care, or consumer goods

Proven track record developing and executing go-to-market strategies across multiple retail channels and digital platforms

Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management

Exceptional cross-functional collaboration and communication skills

Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred

Direct experience in the fashion, or beauty category

MBA or advanced degree in Business, Marketing, or a related field

Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics

Background in digital programs, influencer campaign planning, or creator partnerships

Experience with e-commerce content strategy, PDP optimization, or DTC brand building

Korean language proficiency (required for internal alignment)

Benefits

Premium Medical Insurance Coverage

401(k) Savings Plan

Paid Time Off (PTO) based on seniority

Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

Annual Bonus Plan

Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

Summer Fridays

Complimentary Gourmet Breakfast, Lunch, and Dinner

Relocation Support for New Hires

Work Anniversary Recognitions

Congratulatory & Condolence Gifts

Employee Referral Bonus Program

License/Certification Reimbursements

Corporate Employee Discounts

Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

Commuter Support (Shuttle Bus Program and EZPass Support)

Vehicle Perks

Qualification(s):

Education(s):

Bachelor of Arts (B.A) (Required)

Work Experience:

Experience Range IV: 8 - 13 years of relevant experience or industry exposure in a related field

Skill(s):

Brand Building, Brand Strategy, Consumer Research

Language(s):

Korean

Certification(s):

Not Applicable

The anticipated compensation range is

69,000.00 - 137,000.00 USD Annual Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.