Brand Manager - Marketing & Communications

Who we are

Helsing is a defence AI company. Our mission is to protect our democracies. We aim to achieve technological leadership, so that open societies can continue to make sovereign decisions and control their ethical standards.

As democracies, we believe we have a special responsibility to be thoughtful about the development and deployment of powerful technologies like AI. We take this responsibility seriously.

We are a dedicated and committed team of engineers, AI specialists and customer-facing programme managers. We are looking for mission-driven people to join our European teams and apply their skills to solve the most complex and impactful problems. We embrace an open and transparent culture that welcomes healthy debates on the use of technology in defence, its benefits, and its ethical implications.

The role

We are looking for a Brand Manager to help build and protect one of Europe's most consequential technology brands. Reporting to the Senior Marketing Manager and working closely with the Marketing Director, you will own the day-to-day delivery and evolution of the Helsing brand.

At Helsing, we practise authentic marketing that reflects our technology, our values and our mission. The strongest brands are built on conviction the audience can feel — and as Brand Manager, you carry that conviction into everything we make. Consistently. To the highest standard. Across every touchpoint, from a product launch on the world stage to a single internal template.

This is a role with genuine scope. You will own delivery end-to-end across a broad portfolio of brand activity, working at the intersection of strategy and execution — shaping how Helsing is seen, understood and remembered by the people who matter most to our mission.

The day-to-day

Own campaign production end-to-end: briefing, asset development, project management and delivery, ensuring every output is coherent, on-brand and built to last

Develop content that supports our product portfolio and lead the execution of major company events and product launches, from narrative and content through to logistics

Manage helsing.ai: its strategic direction, content pipeline and day-to-day consistency, ensuring the site reflects the quality and clarity of the organisation it represents

Build and maintain templates, collateral and internal brand pages so that everything Helsing publishes reads unmistakably as Helsing, wherever in the world it appears

Source and manage external suppliers, agencies and media bookings, owning relationships, quotes, the supplier list and associated finance processes

Make brand delivery faster and more reliable through better documentation, clear sign-off workflows and considered use of tools — including AI — to remove friction and raise the floor

Lead new initiatives to tell the Helsing story to the people we want to hire, contributing to how we show up across talent channels and recruitment marketing

You should apply if you

Have independently managed multi-workstream brand programmes with significant external stakeholders, budgets and agency relationships

Notice when something is off — a colour, a comma, a tone — and take it upon yourself to fix it before being asked

Build trust across teams, coordinate across functions and bring clarity to competing priorities without losing momentum

Write with precision and purpose — producing briefs, process documentation and stakeholder materials that people actually read and act on

Have working knowledge of digital asset management, content management or project management platforms and know how to use them to raise the quality of what gets made

Note: We operate in an industry where women, as well as other minority groups, are systematically under-represented. We encourage you to apply even if you don't meet all the listed qualifications; ability and impact cannot be summarised in a few bullet points.

Nice to have

Experience in, or a genuine interest in, the defence or deep-tech sectors

Exposure to brand strategy, beyond execution — an understanding of how brand positioning decisions get made and why

Familiarity with tools such as Jira and Confluence, or their equivalents

Proficiency in a second European language, ideally German or French

Join Helsing and work with world-leading experts in their fields

At Helsing, you will work alongside some of the most accomplished engineers, AI researchers and mission-driven operators in Europe. We are a company where the quality of your thinking and the impact of your work matter more than hierarchy or tenure. We move carefully and with purpose — because the problems we are working on demand it.

What we offer

Competitive salary and stock options (ESOP)

Relocation support: up to €2,500 and four weeks of temporary accommodation

Learning: €500 yearly allowance to invest in your professional development

Health & wellness: gym membership and mental health support via Nilo.health

Social: regular company events and monthly social allowances

Enhanced parental leave: 22 weeks fully paid for primary caregivers and six weeks for secondary caregivers

Family support: five days of paid family emergency leave, 100% remote work option during pregnancy and a phased return to work

These are the core benefits across all locations; there may be additional benefits at specific sites.

Helsing is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.

Helsing's Candidate Privacy and Confidentiality Regime can be found here .