Business Analyst

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

We are looking to hire a Business Analyst to join our data team. You will take responsibility for managing our master data set, developing reports, and troubleshooting data issues. To do well in this role you need a very fine eye for detail, experience as a data analyst, and a deep understanding of the popular data analysis tools and databases .

Key Responsibilities

Content & Audience Analytic s: Track, measure, and analyze performance metrics across our content portfolio (e.g., watch time, completion rates, player retention, churn, streaming lifetime value

• •).Dashboarding & Reportin g: Design, build, and maintain automated, user-friendly dashboards (via Tableau, Power BI, Looker, etc.) for executive leadership, marketing, and production teams
• •A/B Testing & Optimizatio n: Formulate hypotheses, design experiments, and analyze results for digital marketing campaigns, UI/UX feature updates, and audience targeting.
• •Cross-Functional Collaboratio n: Partner with Creative, Marketing, Product, and Distribution teams to provide data-driven insights that inform content greenlighting, release schedules, and campaign spend.
• •Data Hygiene & Infrastructur e: Work closely with Data Engineering to validate incoming data pipelines from streaming platforms, social media channels, and ticketing platforms to ensure data integrity and taxonomy standards.
• •Trend & Market Analysi s: Identify broader industry trends, competitor benchmarks, and emerging audience habits to support long-term strategic planning.

Qualifications & Skills Required:

Experien ce: 4+ years of experience as a Data Analyst, BI Analyst, or similar role (preferably in entertainment, media, streaming or consumer digital products

Technical Skills:

• •Advanc ed SQL skills (complex joins, CTEs, window functions
• •Strong proficiency with visualization tool s (Tableau, Power BI, Loo ker, or similar.
• •Working knowledge of Pyt hon o r R for statistical analysis, data cleaning, and scripting.
• •Domain Knowled ge: Familiarity with digital media metrics (CAC, LTV, Retention, Churn, DAU/MAU, CTR, Engagement Rate
• •s).Data Storytelli ng: Outstanding ability to translate complex quantitative data into clear visual narratives and actionable insights for non-technical creative teams Preferred
• •Experience querying large data warehouses li ke Snowflake, BigQuery, or Redsh ift.
• •Experience with platform analytics tools (e.g., Google Analytics, Amplitude, Apps Flyer, YouTube Analytics