Business Development Executive - Account Based Marketing

Business Development Executive - Account Based Marketing

Experience: 3–4 Years

Location: Indore (Work from Office)

Employment Type: Full-Time

About the Role

We are looking for a dynamic and result-oriented Business Development Executive with hands-on experience in Account-Based Marketing (ABM) to drive outbound sales and generate qualified business opportunities for our technology services. The ideal candidate should be skilled in identifying target accounts, engaging decision-makers, and converting prospects into qualified meetings.

Preferred domain experience: Insurance, Real Estate, EdTech, Logistics or Healthcare.

Key Responsibilities

• •Research and identify target accounts, key decision-makers, and business opportunities.
• •Execute personalized ABM campaigns through LinkedIn, email, cold calling, and other outbound channels.
• •Generate qualified meetings and sales opportunities for the business development team.
• •Build and nurture relationships with CXOs and key stakeholders across target industries.
• •Coordinate client meetings, discovery calls, demos, and follow-ups with internal and external stakeholders.
• •Support and participate in industry events, conferences, webinars, and networking activities to generate business opportunities.
• •Collaborate with marketing and technical teams to create account-specific outreach strategies and value propositions.
• •Maintain an accurate sales pipeline, CRM records, and activity reports.
• •Achieve monthly targets for outreach, meetings, pipeline generation, and qualified opportunities.

Required Skills & Experience

• •3–4 years of experience in Business Development, Lead Generation, or Account-Based Marketing within an IT services company.
• •Strong experience in outbound prospecting, account research, and personalized outreach.
• •Excellent written and verbal communication, presentation, and negotiation skills.
• •Hands-on experience with LinkedIn Sales Navigator, CRM platforms, and sales engagement tools.
• •Ability to build relationships with international clients and manage multiple strategic accounts.
• •Self-motivated, target-driven, and capable of working independently.

Preferred Qualifications

• •Domain experience in Insurance, Real Estate, EdTech, Logistics, E-commerce, or Healthcare.
• •Experience selling AI, Data Engineering, Cloud, Custom Software Development, Digital Transformation, or SaaS solutions.
• •Exposure to international markets such as the US, Europe, Australia, or the Middle East.

Additional Requirements

• •Willingness to work flexible shift timings based on client and business requirements.
• •Passion for networking, relationship building, and driving business growth through strategic outreach.

If you are passionate about strategic outbound sales, account-based marketing, and building long-term client relationships, we'd love to hear from you.